Storytelling and Content Marketing LI22SP (5 op)
Toteutuksen tunnus: C-02537-4_LIX3000-3005
Toteutuksen perustiedot
- Ilmoittautumisaika
-
01.08.2024 - 15.09.2024
Ilmoittautuminen toteutukselle on päättynyt.
- Ajoitus
-
18.09.2024 - 08.12.2024
Toteutus on päättynyt.
- Opintopistemäärä
- 5 op
- Lähiosuus
- 5 op
- Toteutustapa
- Monimuoto-opetus
- Korkeakoulu
- Savonia-ammattikorkeakoulu
- Opetuskielet
- englanti
- Paikat
- 0 - 1000
- Opintojakso
- C-02537-4_LIX3000
Arviointiasteikko
H-5
Tavoitteet
Students understand and explain the mechanics of storytelling. They learn to apply storytelling in sales pitching. Students understand the importance of communicating with the customers by delivering valuable information with belief that customers reward a business with their custom and loyalty.
Suoritustavat
Organised partly as a web-based course and partly as intensive workshops. The workshops focus on storytelling, sales communication and presentation skills.
Suoritustavat
Assignments.
Sisältö
The magic of story Pitching as an application of storytelling Content marketing How to inspire and engage customers
Oppimateriaalit
The material is given at the beginning of the course.
Opetusmenetelmät
- 100% web-based course (Moodle) - Moodle is open: 18.9.2024-8.12.2024 - Latest login to the course: 31.10.2024 - Learning assignments and exam are open between 18.9.-8.12.2024 23:59 - Credits and grades by the end of 16.12.2024
Opiskelijan ajankäyttö ja kuormitus
Working hours (total 135h): - Independent studying: 55h - Discussion tasks: 40h - Exam: 40h
Esitietovaatimukset
Sales Skills