Upcoming implementations:

•   Consumer Behaviour and Consumption KH00BV03-3007 25.01.2023-27.04.2023  5 credits  (MODEntrepreneurshipAndSales1, ...) +-
  Teacher(s) in charge

  Krista Holopainen

  Learning material

  Lecture slides and other materials will be shared in Itslearning.

  Learning methods

  Contact teaching ONSITE ONLY; individual and group assignments; learning checks; reflective report.

  Objects, timing and methods of assessment

  Assessment will be based on learning checks, assignment(s), learning diary, returning given tasks in time and following the instructions, and participating lectures.
  
  Also, to pass the course ALL the following conditions must be met:
  1) Participation rate must be at least 70%.
  2) At least 70 % of the total of learning checks and/or assignments are passed.
  3) Reflective report about course contents is returned and passed.

  Teaching language

  English

  Timing

  25.01.2023 - 27.04.2023

  Enrollment date range

  01.12.2022 - 08.02.2023

  Group(s)

  • MODEntrepreneurshipAndSales1
  • Vaihtos22Yrmy

  Responsible unit

  Liiketalous (not translated)

  Additional information

  The contents of the course, assignments, instructions etc. are presented more thoroughly on the first lecture.

  Degree Programme(s)

  Degree Programme in Business

  Campus

  Lemminkäisenkatu

  Assessment scale

  H-5

  Student's schedule and workload

  5 ECTS equals about 135 hours of work. This work consist of lectures, assignments, studying independently and writing the learning diary.

  Content scheduling

  Contents:
  - Introduction to consumer behaviour, consumption and consumer culture.
  - Perception and meaning.
  - Consumer motivation, values and lifestyles.
  - Consumers as decision-makers.
  - Consumers and their social groups.
  - Culture and consumer behaviour.