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Basics of Marketing (5 cr)

Code: KH00CA04-3001

General information


Enrollment

02.07.2021 - 08.09.2021

Timing

01.09.2021 - 30.11.2021

Number of ECTS credits allocated

5 op

Mode of delivery

Contact teaching

Unit

Engineering and Business

Campus

Lemminkäisenkatu

Teaching languages

  • Finnish

Degree programmes

  • Degree Programme in Business

Teachers

  • Marianne Renvall

Groups

  • MLIITS21
  • MLIITS21B
  • MLIITS21A

Objective

The student is able to
- analyze business by using different business models
- make a marketing plan that supports the business plan
- make marketing communication material for the company's chosen service and present it in a sales manner

Content

-Company business analysis
-Business model analysis
-Making a marketing plan for a business
-Making marketing communication material for the company's selected service and present it

Evaluation scale

H-5