Event marketing and sponsoring (5 cr)
Code: 3011210-3001
General information
- Enrollment
-
31.07.2018 - 29.08.2018
Registration for the implementation has ended.
- Timing
-
30.08.2018 - 31.12.2018
Implementation has ended.
- Number of ECTS credits allocated
- 5 cr
- Local portion
- 2 cr
- Virtual portion
- 3 cr
- Mode of delivery
- Blended learning
- Unit
- Engineering and Business
- Campus
- Kupittaa Campus
- Teaching languages
- Finnish
- Seats
- 0 - 30
- Degree programmes
- Degree Programme in Business
- Teachers
- Olli-Pekka Lehtisalo
- Jaakko Haltia
- Course
- 3011210
No reservations found for realization 3011210-3001!
Evaluation scale
H-5
Objective
Students Understand how event marketing and sponsoring are used in marketing communication, Know how to organise a successful event, Understand the significance of sponsoring collaboration from the perspective of the sponsor and the receiver.
Content
Event marketing and sponsorship concepts, Characteristics of different and conventions ways of using events in marketing communication, Development, amount, and targets of sponsoring, Goals of sponsors and those who receive sponsoring Planning and organisation of sponsoring collaboration.