Marketing basics (5 cr)
Code: 2081180-1004
General information
- Timing
- 01.09.2017 - 01.12.2017
- Implementation has ended.
- Number of ECTS credits allocated
- 5 cr
- Local portion
- 5 cr
- Mode of delivery
- Contact learning
- Unit
- Engineering and Business
- Campus
- Kupittaa Campus
- Teaching languages
- Finnish
- Seats
- 12 - 24
- Degree programmes
- Degree Programme in Media Arts
- Teachers
- Minna Teittinen
- Course
- 2081180
No reservations found for realization 2081180-1004!
Evaluation scale
H-5
Objective
During the course unit students are able to recognize different marketing sectors, key concepts and practices. They also can define the significance of marketing in their professional field.
Content
marketing planning tools, target group orienteering, customer orientation