Study Guide

Objective

Having completed the course, the student is able to
- develop profitable, customer oriented and innovative solutions
- apply product and service differentiation as a competitive edge
- apply product development process models in practice.

Content

- Product and product development as competitive edge
- Customer needs and competitive situation as a basis for product development
- Using product development process models

Student workload

135 h consisting of :
-reading literature and book circle
-lectures
-group work
-presentations and pitch

Content scheduling

During the course, the students study the basic skills of product development. The students work in groups and produce a new innovative solution to problems of everyday life. The student groups make a project plan, and a marketing plan and present the new solution for peer and teacher evaluation.

After completing the course the student can:
- plan, design and document a new product/service according to a product development method or service design
- create a project plan and a marketing plan for the product/service
- design promotional materials
- present/pitch the outcomes
- act as a member of a project group.

Content:
- the role of product development in business operations
- product development methods
- implementation, management and presentation of a product development project
- the customer´s role in product development

Program in Optima.
Max 40 students.

Evaluation scale

H-5

Assessment criteria, fail (0)

The student has not completed all the outcomes of the course with approved grade.

Assessment criteria, satisfactory (1-2)

The student:
- recognizes the role of product development in business operations
- indentifies product development processes (project plan)
- shows basic understanding of planning marketing (marketing plan)
-can make un understandable presentation of the new service
-shows activity in the team work and course

Assessment criteria, good (3-4)

The student is able to implement the previous points as well as the following:
- apply the product development process methods in practice
- can develop profitable and innovative solutions according to the markets
-interacts actively with the customer in developing the new solution
-plans targeted marketing for the new service
-presents the outcomes and make impact on the listener
-shows great teamwork skills and activity in the team and the course

Assessment criteria, excellent (5)

The student is able to implement the previous points as well as the following:
-plays a crucial role in the product development team, acting for example project manager