Creativity and Innovativeness (5 op)
Toteutuksen tunnus: 3041234-3006
Toteutuksen perustiedot
- Ilmoittautumisaika
- 01.12.2021 - 06.03.2022
- Ilmoittautuminen toteutukselle on päättynyt.
- Ajoitus
- 01.03.2022 - 20.05.2022
- Toteutus on päättynyt.
- Opintopistemäärä
- 5 op
- Lähiosuus
- 2 op
- Virtuaaliosuus
- 3 op
- Toteutustapa
- Monimuoto-opetus
- Toimipiste
- Kupittaan kampus
- Opetuskielet
- englanti
- Koulutus
- Liiketalouden koulutus
- Opintojakso
- 3041234
Arviointiasteikko
H-5
Sisällön jaksotus
A more detailed schedule will be updated here in January.
Until then, here is a brief plan for the Spring 2022 course implementation:
Independent study, weekly online sessions,
face-to-face sessions on 5-6 days at Kupittaa campus in the end of April.
Independent work in the beginning of May.
Tavoitteet
Having completed the course, the student
- is able to apply creativity and innovation tools in marketing context
- can use different sources of innovation (internal and external) to detect and exploit opportunities
- can analyze and describe how innovative firms are changing business reality
- is able to explain the importance of product/service development and the people and factors involved in the development work.
Sisältö
Creativity tools and idea management
Innovativeness and product /service development
Sources of innovation and innovativeness
Success and diffusion of innovations
Open innovation
Toteutuksen valinnaiset suoritustavat
-
Arviointimenetelmät ja arvioinnin perusteet
Will be updated here in January