Study Guide

Objective

Having completed the course, the student
- is able to apply creativity and innovation tools in marketing context
- can use different sources of innovation (internal and external) to detect and exploit opportunities
- can analyze and describe how innovative firms are changing business reality
- is able to explain the importance of product/service development and the people and factors involved in the development work.

Content

Creativity tools and idea management
Innovativeness and product /service development
Sources of innovation and innovativeness
Success and diffusion of innovations
Open innovation

Completion alternatives

-

Content scheduling

A more detailed schedule will be updated here in January.

Until then, here is a brief plan for the Spring 2022 course implementation:

Independent study, weekly online sessions,
face-to-face sessions on 5-6 days at Kupittaa campus in the end of April.
Independent work in the beginning of May.

Evaluation scale

H-5

Assessment methods and criteria

Will be updated here in January