Creativity and Innovativeness (5cr)
Code: 3041234-3006
General information
- Enrollment
- 01.12.2021 - 06.03.2022
- Registration for the implementation has ended.
- Timing
- 01.03.2022 - 20.05.2022
- Implementation has ended.
- Number of ECTS credits allocated
- 5 cr
- Local portion
- 2 cr
- Virtual portion
- 3 cr
- Mode of delivery
- Blended learning
- Campus
- Kupittaa Campus
- Teaching languages
- English
- Degree programmes
- Degree Programme in Business
- Course
- 3041234
Unfortunately, no reservations were found for the realization Creativity and Innovativeness 3041234-3006. It's possible that the reservations have not yet been published or that the realization is intended to be completed independently.
Evaluation scale
H-5
Content scheduling
A more detailed schedule will be updated here in January.
Until then, here is a brief plan for the Spring 2022 course implementation:
Independent study, weekly online sessions,
face-to-face sessions on 5-6 days at Kupittaa campus in the end of April.
Independent work in the beginning of May.
Objective
Having completed the course, the student
- is able to apply creativity and innovation tools in marketing context
- can use different sources of innovation (internal and external) to detect and exploit opportunities
- can analyze and describe how innovative firms are changing business reality
- is able to explain the importance of product/service development and the people and factors involved in the development work.
Content
Creativity tools and idea management
Innovativeness and product /service development
Sources of innovation and innovativeness
Success and diffusion of innovations
Open innovation
Completion alternatives
-
Evaluation methods and criteria
Will be updated here in January