Digital Marketing (15 cr)
Code: KH00BG97-3006
General information
Enrollment
04.12.2022 - 28.02.2023
Timing
03.01.2023 - 30.12.2023
Number of ECTS credits allocated
5 - 15
Mode of delivery
Contact teaching
Campus
Lemminkäisenkatu
Teaching languages
- Finnish
Degree programmes
- Degree Programme in Business
Teachers
- Maria Välivirta Havia
- Päivi Killström
- Leena Lemola
Groups
-
PLIITS21baPLIITS21ba
Objective
Student understands the concept of multi channel marketing. S/he knows how to manage marketing and customers in digital environment and can apply the skills in various situations.
Content
Digital business environment
Search engine optimization
Creating action on the web site
Functional web site
Building networks in digital environment
Evaluation scale
H-5