Development of the Company's Wellness Offering (5 cr)
Code: KH00BY75-3001
General information
Enrollment
01.12.2022 - 13.01.2023
Timing
09.01.2023 - 31.07.2023
Number of ECTS credits allocated
5 op
Virtual portion
1 op
RDI portion
3 op
Mode of delivery
80 % Contact teaching, 20 % Distance learning
Campus
Lemminkäisenkatu
Teaching languages
- Finnish
Seats
20 - 40
Teachers
- Annika Karppelin
- Susanna Saari
- Telle Tuominen
Groups
-
PMMWES21
Objective
Upon completion of this course, the students will be able to
• identify changes in market conditions
• analyze the company's offerings and resources in relation to customer needs and values, as well as the competitive position
• apply service development models in practice, i.e. design launchable services that meet the needs and values of defined customer target groups
Content
• Market analysis
• Service development process models and their application at the company level
• Service offerings and differentiation as a competitive advantage
• Customer value creation
Evaluation scale
H-5