Customer Understanding (5 cr)
Code: 3011420-1002
General information
- Timing
- 01.08.2016 - 31.12.2016
- Implementation has ended.
- Number of ECTS credits allocated
- 5 cr
- Local portion
- 3 cr
- Virtual portion
- 2 cr
- RDI portion
- 2 cr
- Mode of delivery
- Blended learning
- Unit
- Engineering and Business
- Campus
- Kupittaa Campus
- Teaching languages
- Finnish
- Seats
- 20 - 40
- Degree programmes
- Degree Programme in Business
- Teachers
- Maija Nolvi
- Course
- 3011420
No reservations found for realization 3011420-1002!
Evaluation scale
H-5
Objective
After completion of the study unit the student is able torecognize different types of customer relationships, behaviors and processesname different factors affecting customer experienceacquire customer understanding and utilize it in the development of company's concepts
Content
customer experience management (CEM)customer's perceived valuemethods to acquire customer understandingprospection, monitoring and development of customerships