Customer Oriented Product Development (5 cr)

Evaluation scale

H-5

Content scheduling

Content:
- the role of product development in business operations
- product development processes
- management of a product development project
- creativity and the customer´s role in product development
- teamwork skills.
Program:
1. Course introduction: Course structure & content, schedule, briefing of reading circle.
2. Reading week (no lecture)
3. Return of book reflection and presentation of books
4. Lecture of customer orientation and different segments
5. Lecture of product development
6. Briefing of group work (presentation & report)
7. Independent group work (no lecture)
8. Group work
9. Presentations
10. Return of report (no lecture)

Objective

Having completed the course, the student is able to
- develop profitable and innovative solutions with the customers
- apply product and service differentiation as a competitive edge
- apply the product development process models in practice.

Content

- product and product development as competitive edge
- product development stages
- applied product development

Materials

Books, articles, videos, lectures

Teaching methods

Book circle, team work, giving presentations

Exam schedules

No exam

Pedagogic approaches and sustainable development

Innovation pedagogy; team work, working life based tasks, international teams

Student workload

133 h consisting of lectures, reading literature, group work, presentations, writing a report

Evaluation methods and criteria

Objects for assessment:
-individual book reflection and peer evaluation, pass/fail
-group work presentation and report as well as the student´s activity during the lessons and in the group work will be graded as one entity on scale 0-5.

Failed (0)

The student has not reflected on his/her readings,
or he/she has not participated in the group work or written a report. The student has shown minimal activity in the course.

Assessment criteria, satisfactory (1-2)

The student:
- recognizes the role of product development in business operations
- indentifies product development processes
- understands the role of management of a product development project
-shows activity in the team work

Assessment criteria, good (3-4)

The student is able to implement the previous points as well as the following:
- apply the product development process models in practice
- can develop profitable and innovative solutions according to the markets
-interacts actively with the customer in developing the product
-shows great teamwork skills and activity in the team

Assessment criteria, excellent (5)

The student is able to implement the previous points as well as the following:
-manages to sell and report the outcomes of the product development project succesfully