Business-to-Business Marketing and Sales (5 cr)
Code: 3011667-3001
General information
- Enrollment
- 02.07.2019 - 15.09.2019
- Registration for the implementation has ended.
- Timing
- 02.09.2019 - 31.12.2019
- Implementation has ended.
- Number of ECTS credits allocated
- 5 cr
- Local portion
- 5 cr
- Mode of delivery
- Contact learning
- Unit
- Engineering and Business
- Campus
- Kupittaa Campus
- Teaching languages
- Finnish
- Seats
- 15 - 40
- Degree programmes
- Degree Programme in Business
- Teachers
- Jouko Broman
- Arto Manninen
- Scheduling groups
- Pienryhmä 1 (Size: 20 . Open UAS : 0.)
- Pienryhmä 2 (Size: 20 . Open UAS : 0.)
- Groups
-
PLIITS18marPLIITS18mar
- Small groups
- Pienryhmä 1
- Pienryhmä 2
- Course
- 3011667
No reservations found for realization 3011667-3001!
Evaluation scale
H-5
Objective
Having completed the course, the student is able to
- identify B2B customer needs
- orient oneself with different types of CRM systems
- apply customer oriented thinking in sales processes
- gather und utilize data on customers
- create a basic customer relationship management plan
- plan and implement marketing activities for different customer groups
Content
Yritysasiakkaiden tarpeiden tunnistaminen
Asiakaslähtöinen myyntiprosessi
Asiakkuuksien hallintasuunnitelma
Markkinointitoimenpiteiden suunnittelu ja toteuttaminen