B2B Marketing and Sales (5op)
Toteutuksen tunnus: 3041252-3001
Toteutuksen perustiedot
- Ilmoittautumisaika
- 02.07.2019 - 04.10.2019
- Ilmoittautuminen toteutukselle on päättynyt.
- Ajoitus
- 01.08.2019 - 31.12.2019
- Toteutus on päättynyt.
- Opintopistemäärä
- 5 op
- Lähiosuus
- 0 op
- Virtuaaliosuus
- 5 op
- Toteutustapa
- Etäopetus
- Yksikkö
- Tekniikka ja liiketoiminta
- Toimipiste
- Paikasta riippumaton
- Opetuskielet
- englanti
- Koulutus
- Degree Programme in International Business
- Opettajat
- Otieno Mbare
- Opintojakso
- 3041252
Toteutukselle B2B Marketing and Sales 3041252-3001 ei valitettavasti löytynyt varauksia. Varauksia ei ole mahdollisesti vielä julkaistu tai toteutus on itsenäisesti suoritettava.
Arviointiasteikko
H-5
Sisällön jaksotus
Segmentation strategies in B2B
- Organizational buying behavior
- Relationship marketing
- Sales forecasting
- The Personal Selling Process and key competence in sales force
Tavoitteet
Student is able to
- Understand the nature and social dynamics within B2B environment
- Segment B2B markets and design marketing communication tools
- Understand nature of organization buying behavior
- Evaluate key elements in the sales process.
Sisältö
- Segmentation strategies in B2B
- Organizational buying behavior
- Relationship marketing
- Sales forecasting
- The Personal Selling Process and key competence in sales force
Opetusmenetelmät
e-learning tools, discussions, team work, and presentations
Pedagogiset toimintatavat ja kestävä kehitys
Experiential learning, inquiry-based, case studies, collaborative, reflective, constructivism, and integrative
Arviointimenetelmät ja arvioinnin perusteet
The grading system is between 1 - 5 where:
1 = Mediocre, 2 = Satisfactory, 3 = Good, 4 = Very good, 5 = Excellent
Consider active participation as necessary for your grades, 10%
Assignments constitutes 40% of your grade
Exam, 50%
Hylätty (0)
- Quantity: the work is not completed and or;
- Quality: the minimum content requirements are not met
Arviointikriteerit, tyydyttävä (1-2)
Acceptable, but below average / Satisfactory:
- Research, thinking and communication are hardly acceptable
- Appear to grasp theory and have made a start in showing its applicability
Arviointikriteerit, hyvä (3-4)
Satisfactory/Very Good
- Research, thinking, and communication are satisfactory (3);
- General understanding of theory and application in real-life context (4)
- Research, thinking, and communication are very good (4)
- Understanding of theory and applicability but work could be stronger (3)
Arviointikriteerit, kiitettävä (5)
Outstanding:
- Mastery of theory and penetrating insights in real-life context;
- Outstanding research, thinking, and communication
Lisätiedot
For more information contact:
Dr. Otieno Mbare
Email: Otieno.Mbare@turkuamk.fi
Tel. +358 40 355 0175
Room (??)