Sales and Marketing Literature (5 cr)

Evaluation scale

H-5

Content scheduling

Autumn 2018

Objective

Student deepens his/her knowledge of sales and marketing.

Content

Advanced literature in a chosen area
Literature Circuit

Location and time

Reading cirquit work in groups and few scheduled meetings. Detailled instructions during the first lecture.

Materials

Instructions during the first lecture. Compulsory participation!

Teaching methods

Reading circuit, instructions during the first lecture. Participation to the first lecture is compulsory in order to complete the course ! No exceptions allowed.
Please note, put lots of effort to all course tasks and activities right away, because the only way to up-grade the final grade is to participate to the next course round.

Exam schedules

No exam.

Pedagogic approaches and sustainable development

Team-work, reading circuit. Look at the Optima.

Completion alternatives

No optional choises.

Student workload

5 ects.

Evaluation methods and criteria

Only those tasks that are returned on time, before the final deadline, are evaluated and can be accepted ! Late returns are not qualified. Please note that Urkund- Plagiarism detection can be used, so use citations and references correctly (according to any standard you wish e.g. Harvard, TUAS etc.)
Scale : 0- 5
• Fail (0)
There are clear mistakes in the returned tasks, or something is missing (e.g. video-presentation, peer comments etc. when needed) or the tasks returned are very limited. Or the deadlines are not obeyed. References used very limited.
• Satisfactory (1-2)
All the task are returned on time and they reach satisfactory level, but they are limited / narrow and lacking in-depth analysis. Or the references are very limited / poorly used. Presentation is not high-quality.
• Good (3-4)
All the tasks are analytical, and well done. They represent high quality in terms of references, length, in-depth analysis. And in comparison to other group members there are clear bonus aspects. Also presentations are of high quality. And the peer comments are constructive and analytical (when asked). Above all the minimum requirements.

• Excellent (5)
All the tasks are excellent. And results are even higher than in the grade 3-4. Presentations extremely high quality as well as peer comments. Largely over the minimum length requirements.

Failed (0)

Look above.

Assessment criteria, satisfactory (1-2)

Look above.

Assessment criteria, good (3-4)

Look above.

Assessment criteria, excellent (5)

Look above.