Creativity and Innovativeness (5 op)
Toteutuksen tunnus: 3041234-3009
Toteutuksen perustiedot
Ilmoittautumisaika
01.07.2023 - 18.09.2023
Ajoitus
04.09.2023 - 15.12.2023
Opintopistemäärä
5 op
Toteutustapa
Lähiopetus
Yksikkö
Tekniikka ja liiketoiminta
Toimipiste
Kupittaan kampus
Opetuskielet
- Englanti
Koulutus
- Tuotantotalouden koulutus
Opettaja
- Timo Linnossuo
Ryhmät
-
PTUTAS21BPTUTAS21B
-
PTUTAS21APTUTAS21A
-
LIPATMODGlobalInternationalBusinessMOD Global International Business
Tavoitteet
Having completed the course, the student
- is able to apply creativity and innovation tools in marketing context
- can use different sources of innovation (internal and external) to detect and exploit opportunities
- can analyze and describe how innovative firms are changing business reality
- is able to explain the importance of product/service development and the people and factors involved in the development work.
Sisältö
Creativity tools and idea management
Innovativeness and product /service development
Sources of innovation and innovativeness
Success and diffusion of innovations
Open innovation
Arviointiasteikko
H-5