Creativity and Innovativeness (5 cr)
Code: 3041234-3009
General information
Enrollment
01.07.2023 - 18.09.2023
Timing
04.09.2023 - 15.12.2023
Number of ECTS credits allocated
5 op
Mode of delivery
Contact teaching
Unit
Engineering and Business
Campus
Kupittaa Campus
Teaching languages
- English
Degree programmes
- Degree Programme in Industrial Management Engineering
Teachers
- Timo Linnossuo
Groups
-
PTUTAS21BPTUTAS21B
-
PTUTAS21APTUTAS21A
-
LIPATMODGlobalInternationalBusinessMOD Global International Business
- 08.09.2023 11:00 - 15:00, Creativity and Innovativeness 3041234-3009
- 12.09.2023 08:00 - 12:00, Creativity and Innovativeness 3041234-3009
- 19.09.2023 13:00 - 17:00, Creativity and Innovativeness 3041234-3009
- 26.09.2023 13:00 - 17:00, Creativity and Innovativeness 3041234-3009
- 03.10.2023 12:00 - 16:00, Creativity and Innovativeness 3041234-3009
- 10.10.2023 13:00 - 17:00, Creativity and Innovativeness 3041234-3009
- 24.10.2023 12:00 - 16:00, Creativity and Innovativeness 3041234-3009
- 31.10.2023 11:00 - 15:00, Creativity and Innovativeness 3041234-3009
- 07.11.2023 12:00 - 16:00, Creativity and Innovativeness 3041234-3009
- 14.11.2023 12:00 - 16:00, Creativity and Innovativeness 3041234-3009
Objective
Having completed the course, the student
- is able to apply creativity and innovation tools in marketing context
- can use different sources of innovation (internal and external) to detect and exploit opportunities
- can analyze and describe how innovative firms are changing business reality
- is able to explain the importance of product/service development and the people and factors involved in the development work.
Content
Creativity tools and idea management
Innovativeness and product /service development
Sources of innovation and innovativeness
Success and diffusion of innovations
Open innovation
Evaluation scale
H-5