Means and Objectives of Communication (5 cr)
Code: 3221013-3002
General information
- Enrollment
- 02.12.2019 - 29.05.2020
- Registration for the implementation has ended.
- Timing
- 01.03.2020 - 29.05.2020
- Implementation has ended.
- Number of ECTS credits allocated
- 5 cr
- Local portion
- 0 cr
- Virtual portion
- 5 cr
- Mode of delivery
- Distance learning
- Unit
- Arts Academy
- Campus
- Kupittaa Campus
- Teaching languages
- Finnish
- Seats
- 0 - 30
Evaluation scale
H-5
Content scheduling
Kurssi alkaa huhtikuun 22. päivä ensimmäisellä live-tapaamisella. Kurssi päättyy toukokuun lopussa.
Objective
.
Content
The course introduces you to how the reputation, profile and image of companies and communities are built. The key is to understand the role of different affiliates and target groups and to be able to produce meaningful stories for different audiences. The course deals with content planning and conceptualization and introduces students to crisis communication, the basics of communication design and measurement of communication.
Teaching methods
Lähiopetuskerrat verkossa, vertaispalaute, monimediallinen yhteisoppiminen, oman oppimisen reflektointi