Brand Management (5 cr)
Code: KH00CQ05-3002
General information
Enrollment
23.06.2024 - 23.09.2024
Timing
01.08.2024 - 31.12.2024
Number of ECTS credits allocated
5 op
Mode of delivery
Contact teaching
Unit
Engineering and Business
Campus
Salo IoT Campus
Teaching languages
- Finnish
Degree programmes
- Degree Programme in Business
Teachers
- Arto Manninen
Groups
-
MLIISK24
- 23.09.2024 09:00 - 12:00, Brändin hallinta KH00CQ05-3002
- 21.10.2024 09:00 - 12:00, Brändin hallinta KH00CQ05-3002
- 11.11.2024 09:00 - 12:00, Brändin hallinta KH00CQ05-3002
- 02.12.2024 09:00 - 12:00, Brändin hallinta KH00CQ05-3002
Objective
After completing the course the student is able to
- explain basic branding concepts
- explain factors that help to create differentiated brands
- apply brand building in different contexts.
Content
- branding 360° process
- components of branding in three different sectors
- brand architecture and brand portfolio
Evaluation scale
H-5