Development of the Company's Wellness Offering (5 cr)
Code: KH00BY75-3002
General information
Enrollment
01.12.2023 - 09.01.2024
Timing
08.01.2024 - 09.05.2024
Number of ECTS credits allocated
5 op
Virtual portion
1 op
RDI portion
2 op
Mode of delivery
80 % Contact teaching, 20 % Distance learning
Unit
Engineering and Business
Campus
Kupittaa Campus
Teaching languages
- Finnish
Seats
20 - 40
Teachers
- Annika Karppelin
- Susanna Saari
- Telle Tuominen
Groups
-
PMMWES22
- 13.02.2024 12:00 - 16:00, Yrityksen wellness-tarjooman kehittäminen KH00BY75-3002
- 27.02.2024 12:00 - 16:00, Yrityksen wellness-tarjooman kehittäminen KH00BY75-3002
- 05.03.2024 12:00 - 16:00, Yrityksen wellness-tarjooman kehittäminen KH00BY75-3002
- 12.03.2024 13:00 - 16:00, Yrityksen wellness-tarjooman kehittäminen KH00BY75-3002
- 19.03.2024 12:00 - 16:00, Yrityksen wellness-tarjooman kehittäminen KH00BY75-3002
- 26.03.2024 09:00 - 11:00, Yrityksen wellness-tarjooman kehittäminen KH00BY75-3002
- 26.03.2024 12:00 - 16:00, Yrityksen wellness-tarjooman kehittäminen KH00BY75-3002
- 02.04.2024 12:00 - 16:00, Yrityksen wellness-tarjooman kehittäminen KH00BY75-3002
- 03.04.2024 12:00 - 16:00, Yrityksen wellness-tarjooman kehittäminen KH00BY75-3002
- 09.04.2024 12:00 - 16:00, Yrityksen wellness-tarjooman kehittäminen KH00BY75-3002
- 09.04.2024 14:00 - 15:00, Yrityksen wellness-tarjooman kehittäminen KH00BY75-3002
- 11.04.2024 12:00 - 16:00, Yrityksen wellness-tarjooman kehittäminen KH00BY75-3002
- 16.04.2024 12:00 - 16:00, Yrityksen wellness-tarjooman kehittäminen KH00BY75-3002
- 25.04.2024 13:00 - 16:00, Yrityksen wellness-tarjooman kehittäminen KH00BY75-3002
Objective
Upon completion of this course, the students will be able to
• identify changes in market conditions
• analyze the company's offerings and resources in relation to customer needs and values, as well as the competitive position
• apply service development models in practice, i.e. design launchable services that meet the needs and values of defined customer target groups
Content
• Market analysis
• Service development process models and their application at the company level
• Service offerings and differentiation as a competitive advantage
• Customer value creation
Evaluation scale
H-5