Sales and Customers (5 cr)
Code: 3221018-3006
General information
Enrollment
02.12.2023 - 31.01.2024
Timing
01.01.2024 - 31.07.2024
Number of ECTS credits allocated
5 op
Virtual portion
5 op
Mode of delivery
Distance learning
Unit
Arts Academy
Teaching languages
- Finnish
Seats
0 - 30
Degree programmes
- Degree Programme in Media Management
Teachers
- Timo Linnossuo
Teacher in charge
Timo Linnossuo
Groups
-
MMEDTK23V
Objective
,
Content
The course deals with the conditions for successful sales, the stages of the sales process, sales planning and management, identifying customer potential, customer understanding, purchasing behaviour of consumers and organizations, and managing customer relationships.
Evaluation scale
H-5