Brand Management (5 cr)

Evaluation scale

H-5

Content scheduling

Brändin hallinta kevät 2024
Lähipäivät x 3
28.3. klo 9-12 B-ryhmä, klo 13-16 A-ryhmä
24.4. klo 9-12 A-ryhmä, klo 13-16 B-ryhmä
22.5. klo 9-12 B-ryhmä, klo 13-16 A-ryhmä

Ks. Its Learning sisältöjen ja teemojen osalta, sekä harjoitustehtäviin liittyen.

Objective

After completing the course the student is able to
- explain basic branding concepts
- explain factors that help to create differentiated brands
- apply brand building in different contexts.

Content

- branding 360° process
- components of branding in three different sectors
- brand architecture and brand portfolio

Materials

Luentomateriaali
Kirjallisuus

Teaching methods

Luennot, kirjallinen materiaali, muu materiaali
Tehtävät, yksilö- ja ryhmätehtävät.

Exam schedules

Ei tenttiä

Pedagogic approaches and sustainable development

Opettajan luennot
Ryhmätehtävät
Yksilötehtävät

Completion alternatives

Ei valinnaisia suoritustapoja

Student workload

Ryhmätöitä ja luentoja. Yht 133 h.

Evaluation methods and criteria

Ymmärtää brändin rakennuksen perusteet. Ymmärtää eri toimialojen sekä BtoC ja BtoB brändien johtamisen, hallinnan ja kehittämisen periaatteet.

Huom.
Flipped learning, case study method, project base

Use of AI: AI tools, such as language models, may be used as an help to perform tasks, for example to retrieve information and generate initial guidelines for solutions. Make sure you always explain in your list of references which AI tolls you used (Chat GPT, DeepL, Copilot, etc.), for what and how. Not complying with this will automatically lead to a fail for the assignment/task in question.

In line with the principles of responsible use of AI, we require the following:

Own outputs and understanding: each student is responsible for all the content he/she writes. Students must ensure that they understand and can explain the content and context of their output.

Role of AI: The use of AI is allowed for data mining and generating initial ideas, but the solutions and analyses themselves must be developed and refined using the student's own ideas and insights. The content provided by AI should not be the student's decisive input, but rather a tool.

Processing and reasoning: students must be able to justify and give reasons for the processing of case studies and the conclusions and solutions proposed. This includes an explanation of how the information provided by the AI tools was used and what own thought processes were used to reach the final results.

In reflecting on individual assignments, teachers may ask follow-up questions, written or oral, to assess students' understanding and ability to justify their own work.

Honesty and use of sources: all sources and AI outputs used must be properly referenced. Plagiarism and unethical use of AI tools are not permitted. Students must also follow the institution's ethical guidelines and rules regarding the use of AI and academic integrity.

Failed (0)

Ei osallistunut tehtäviin, ei ole suorittanut yksilö ja ryhmätehtäviä ajallaan. Lähteiden ja AIn käyttö tehtävissä vastoin alla olevia sääntöjä.

Huomioi. AI käytön ohjeet alla:

Use of AI: AI tools, such as language models, may be used as an help to perform tasks, for example to retrieve information and generate initial guidelines for solutions. Make sure you always explain in your list of references which AI tolls you used (Chat GPT, DeepL, Copilot, etc.), for what and how. Not complying with this will automatically lead to a fail for the assignment/task in question.

In line with the principles of responsible use of AI, we require the following:

Own outputs and understanding: each student is responsible for all the content he/she writes. Students must ensure that they understand and can explain the content and context of their output.
Role of AI: The use of AI is allowed for data mining and generating initial ideas, but the solutions and analyses themselves must be developed and refined using the student's own ideas and insights. The content provided by AI should not be the student's decisive input, but rather a tool.

Processing and reasoning: students must be able to justify and give reasons for the processing of case studies and the conclusions and solutions proposed. This includes an explanation of how the information provided by the AI tools was used and what own thought processes were used to reach the final results.

In reflecting on individual assignments, teachers may ask follow-up questions, written or oral, to assess students' understanding and ability to justify their own work.

Honesty and use of sources: all sources and AI outputs used must be properly referenced. Plagiarism and unethical use of AI tools are not permitted. Students must also follow the institution's ethical guidelines and rules regarding the use of AI and academic integrity.

Assessment criteria, satisfactory (1-2)

1

The student has demonstrated very limited knowledge and understanding of the main areas of the course. The student shows difficulties in applying his/her knowledge and understanding of the course content. The student demonstrates very little ability to gather and interpret relevant data to inform judgments that include reflection about what is asked for the assignments. The student has difficulties in communicating his/her ideas in writing to the reader. Several parts of the text are unclear.

2

The student has demonstrated limited knowledge and understanding of the main areas of the course. The student shows some difficulties in applying his/her knowledge and understanding of the course content. The student demonstrates little ability to gather and interpret relevant data to inform judgments that include reflection about what is asked for the assignments. The student has difficulties in communicating his/her ideas in writing to the reader. Some parts of the text are unclear.

Assessment criteria, good (3-4)

3
The student has demonstrated good knowledge and understanding of the main areas of the course. The student shows s/he can apply his/her knowledge and understanding of the course content. The student demonstrates good ability to gather and interpret relevant data to inform judgments that include reflection about what is asked for the assignments. The student is able to communicate his/her ideas in writing to the reader. Important parts of the text are clear and well written.

4
The student has demonstrated very good knowledge and understanding of the main areas of the course. The student shows s/he can apply his/her knowledge and understanding of the course content. The student demonstrates very good ability to gather and interpret relevant data to inform judgments that include reflection about what is asked for the assignments. The student is able to communicate clearly his/her ideas in writing to the reader in a professional way. All of the texts and assignments are clear and well written.

Assessment criteria, excellent (5)

The student has demonstrated excellent knowledge and understanding of the main areas of the course. The student shows s/he can apply his/her knowledge and understanding of the course content. The student demonstrates excellent ability to gather and interpret relevant data to inform judgments that include reflection about what is asked for the assignments. The student is able to communicate clearly his/her ideas in writing to the reader in a professional way. All written assignments and texts are clear and well written. Student has excellent level of analysis and reflections based on her/his experiences / insights and opinions.

Further information

ITS
Yhteydet opettajaan sähköpostin kautta: anja.boxberg@turkuamk.fi