Sales and marketing (5 cr)
Code: KH00CM32-3003
General information
- Enrollment
-
01.06.2024 - 27.08.2024
Registration for the implementation has ended.
- Timing
-
03.09.2024 - 26.11.2024
Implementation has ended.
- Number of ECTS credits allocated
- 5 cr
- Local portion
- 5 cr
- Mode of delivery
- Contact learning
- Unit
- Engineering and Business
- Campus
- Kupittaa Campus
- Teaching languages
- English
- Seats
- 0 - 55
- Degree programmes
- Degree Programme in Business
- Teachers
- Sanna Merisalo
- Maria Välivirta Havia
- Course
- KH00CM32
Realization has 16 reservations. Total duration of reservations is 32 h 0 min.
| Time | Topic | Location |
|---|---|---|
|
Fri 06.09.2024 time 09:00 - 11:00 (2 h 0 min) |
KH00CM32-3003 Sales and marketing |
EDU_3029
Lovisa muunto byod
|
|
Tue 10.09.2024 time 10:00 - 12:00 (2 h 0 min) |
Sales and marketing KH00CM32-3003 |
LEM_A314
Teoriatila
|
|
Tue 17.09.2024 time 10:00 - 12:00 (2 h 0 min) |
Sales and marketing KH00CM32-3003 |
LEM_A314
Teoriatila
|
|
Thu 19.09.2024 time 10:00 - 12:00 (2 h 0 min) |
Sales and marketing KH00CM32-3003 |
LEM_A312
Teoriatila
|
|
Tue 01.10.2024 time 10:00 - 12:00 (2 h 0 min) |
Sales and marketing KH00CM32-3003 |
LEM_A314
Teoriatila
|
|
Thu 03.10.2024 time 10:00 - 12:00 (2 h 0 min) |
Sales and marketing KH00CM32-3003 |
LEM_A312
Teoriatila
|
|
Tue 08.10.2024 time 10:00 - 12:00 (2 h 0 min) |
Sales and marketing KH00CM32-3003 |
LEM_A312
Teoriatila
|
|
Tue 22.10.2024 time 10:00 - 12:00 (2 h 0 min) |
Sales and marketing KH00CM32-3003 |
LEM_A312
Teoriatila
|
|
Fri 25.10.2024 time 13:00 - 15:00 (2 h 0 min) |
Sales and marketing KH00CM32-3003 |
EDU_1089
Maskulin esitystila byod
|
|
Tue 29.10.2024 time 10:00 - 12:00 (2 h 0 min) |
Sales and marketing KH00CM32-3003 |
LEM_B166
Kullervo
|
|
Thu 31.10.2024 time 10:00 - 12:00 (2 h 0 min) |
Sales and marketing KH00CM32-3003 |
LEM_A312
Teoriatila
|
|
Tue 12.11.2024 time 10:00 - 12:00 (2 h 0 min) |
Sales and marketing KH00CM32-3003 |
LEM_A314
Teoriatila
|
|
Thu 14.11.2024 time 10:00 - 12:00 (2 h 0 min) |
Sales and marketing KH00CM32-3003 |
LEM_A312
Teoriatila
|
|
Tue 19.11.2024 time 10:00 - 12:00 (2 h 0 min) |
Sales and marketing KH00CM32-3003 |
LEM_A312
Teoriatila
|
|
Thu 21.11.2024 time 10:00 - 12:00 (2 h 0 min) |
Sales and marketing KH00CM32-3003 |
LEM_A312
Teoriatila
|
|
Tue 26.11.2024 time 10:00 - 12:00 (2 h 0 min) |
Sales and marketing KH00CM32-3003 |
LEM_A312
Teoriatila
|
Evaluation scale
H-5
Content scheduling
The course begins with a pre-assignment, which has to be returned to Itslearning by 6th September. Teachers will send by e-mail detailed information about the pre-assignment.
Onsite teaching begins on 19th September.
The course consists of:
- onsite teaching
- group work
- individual work.
Objective
Student is able to
- use basic terminology related to sales and marketing
- define the factors behind the customer´s buying behavior and offer additional value to the customer
- describe the phases of the sales process and use customer-oriented practices
- understand role of sales and marketing for the business
Materials
Philip T. Kotler & Gary Armstrong: Principles of Marketing. 17th Global Edition
W. Chan Kim and Renee Mauborgne: Blue Ocean Strategy, Expanded Edition : How to Create Uncontested Market Space and Make the Competition Irrelevant.
Other course materials, teacher provides information in the beginning of course.
Materials provided by teacher.
Teaching methods
Active participation to contact lessons
Active participation to group work
Team working skills
Presentations
Analysis and writing a report
Individual assignments
Learning diary
Exam schedules
No exam
International connections
Learning in teams in interaction with others
Individual studying and information search
Self and peer evaluation
N.B. Attendance to onsite teaching is mandatory.
Completion alternatives
N/A
Student workload
- Contact lessons
- Learning circles & teamwork meetings
- Pre-assignment
- Group work
- Individual work
Altogether 135 hours of student work.
Note course rules about using AI!
The course includes tasks where AI can be used, for example brainstorming new ideas or finding information.
It is not allowed to copy-paste AI generated text, you must write the content in your own words. Always indicate the use of AI in the references.
Misuse of AI can lead to fraud proceedings.
Tasks where AI may not be used will be indicated separately in tasks instructions.
Further information
Contact the teachers by email (sanna.merisalo@turkuamk.fi) & & Maria Välivirta Havia (maria.valivirtahavia@turkuamk.fi)