Green marketing in Finnish (5 cr)
Code: EV00CY59-3001
General information
Enrollment
02.09.2024 - 02.10.2024
Timing
09.10.2024 - 21.11.2024
Number of ECTS credits allocated
5 op
Virtual portion
5 op
Mode of delivery
Distance learning
Unit
Engineering and Business
Teaching languages
- Finnish
Degree programmes
- EKOVIRTA -sustainable practices
Teachers
- Kaisa Sorsa
- Sari Airenne
- Heidi Salokangas
Scheduling groups
- Avoimen AMK:n kiintiöpaikat. Ilmoittaudu ilman tätä pienryhmää. (Size: 51. Open UAS: 51.)
Groups
-
JOTEKOVS24
Small groups
- Open UAS quota. Please enroll without selecting this group.
- 09.10.2024 16:00 - 19:00, Green marketing – Markkinointioikeutta suomeksi EV00CY59-3001
- 24.10.2024 16:00 - 19:00, Green marketing – Markkinointioikeutta suomeksi EV00CY59-3001
- 31.10.2024 16:00 - 19:00, Green marketing – Markkinointioikeutta suomeksi EV00CY59-3001
- 07.11.2024 16:00 - 19:00, Green marketing – Markkinointioikeutta suomeksi EV00CY59-3001
Objective
• Knows the differences between business-to-business and consumer marketing legislation.
• Can identify marketing self-regulatory guidelines.
• Can search for relevant information on legislation, e.g. in Finlex.
• Is able to identify problems in marketing practices from marketing law point of view.
• Be familiar with the dispute resolution system of marketing law.
Content
• Responsible marketing communication
• Avoiding green washing
• Communicating trustworthy information as part of a company's brand, including in international trade
• Green claims
• Comparative marketing: comparing textile and packaging materials
• Sustainability reporting and communication
Evaluation scale
H-5