Sales and marketing (5 cr)
Code: KH00CM32-3004
General information
- Enrollment
-
02.12.2024 - 31.01.2025
Registration for the implementation has ended.
- Timing
-
01.02.2025 - 30.04.2025
Implementation is running.
- Number of ECTS credits allocated
- 5 cr
- Local portion
- 5 cr
- Mode of delivery
- Contact learning
- Unit
- Engineering and Business
- Campus
- Kupittaa Campus
- Teaching languages
- English
- Seats
- 0 - 35
- Degree programmes
- Degree Programme in Business
- Teachers
- Maria Välivirta Havia
- Ella Jalo
- Course
- KH00CM32
Realization has 17 reservations. Total duration of reservations is 34 h 0 min.
| Time | Topic | Location |
|---|---|---|
|
Tue 04.02.2025 time 10:00 - 12:00 (2 h 0 min) |
Sales and marketing KH00CM32-3004 |
LEM_A314
Teoriatila
|
|
Thu 06.02.2025 time 12:00 - 14:00 (2 h 0 min) |
Sales and marketing KH00CM32-3004 |
LEM_A317
Teoriatila
|
|
Wed 12.02.2025 time 14:00 - 16:00 (2 h 0 min) |
Sales and marketing KH00CM32-3004 |
LEM_B164
Tapio muunto
|
|
Thu 13.02.2025 time 12:00 - 14:00 (2 h 0 min) |
Sales and marketing KH00CM32-3004 |
LEM_A314
Teoriatila
|
|
Tue 25.02.2025 time 12:00 - 14:00 (2 h 0 min) |
Sales and marketing KH00CM32-3004 |
LEM_A314
Teoriatila
|
|
Thu 27.02.2025 time 08:00 - 10:00 (2 h 0 min) |
Sales and marketing KH00CM32-3004 |
LEM_A311
Teoriatila
|
|
Tue 04.03.2025 time 12:00 - 14:00 (2 h 0 min) |
Sales and marketing KH00CM32-3004 |
LEM_A314
Teoriatila
|
|
Thu 06.03.2025 time 14:00 - 16:00 (2 h 0 min) |
Sales and marketing KH00CM32-3004 |
ICT_B1033
Teoriatila
|
|
Tue 11.03.2025 time 12:00 - 14:00 (2 h 0 min) |
Sales and marketing KH00CM32-3004 |
LEM_A313
Teoriatila
|
|
Thu 13.03.2025 time 12:00 - 14:00 (2 h 0 min) |
Sales and marketing KH00CM32-3004 |
LEM_A313
Teoriatila
|
|
Thu 20.03.2025 time 12:00 - 14:00 (2 h 0 min) |
Sales and marketing KH00CM32-3004 |
LEM_A312
Teoriatila
|
|
Fri 21.03.2025 time 14:00 - 16:00 (2 h 0 min) |
Sales and marketing KH00CM32-3004 |
LEM_A313
Teoriatila
|
|
Tue 25.03.2025 time 10:00 - 12:00 (2 h 0 min) |
Sales and marketing KH00CM32-3004 |
LEM_A312
Teoriatila
|
|
Thu 27.03.2025 time 12:00 - 14:00 (2 h 0 min) |
Sales and marketing KH00CM32-3004 |
ICT_C3043
Teoriatila muunto
|
|
Tue 01.04.2025 time 12:00 - 14:00 (2 h 0 min) |
Sales and marketing KH00CM32-3004 |
LEM_A313
Teoriatila
|
|
Thu 03.04.2025 time 12:00 - 14:00 (2 h 0 min) |
Sales and marketing KH00CM32-3004 |
ICT_B2043
Teoriatila / kuvallisen ilmaisun tila
|
|
Thu 10.04.2025 time 13:00 - 15:00 (2 h 0 min) |
Sales and marketing KH00CM32-3004 |
LEM_B143
Teoriatila muunto
|
Evaluation scale
H-5
Content scheduling
The course begins with a pre-assignment, which has to be returned to Itslearning by 3rd Feb. Teachers will send by e-mail detailed information about the pre-assignment.
Onsite teaching begins on 4th Feb.
The course consists of:
- onsite teaching
- group work
- individual work.
Objective
Student is able to
- use basic terminology related to sales and marketing
- define the factors behind the customer´s buying behavior and offer additional value to the customer
- describe the phases of the sales process and use customer-oriented practices
- understand role of sales and marketing for the business
Materials
Philip T. Kotler & Gary Armstrong: Principles of Marketing. 17th Global Edition
W. Chan Kim and Renee Mauborgne: Blue Ocean Strategy, Expanded Edition : How to Create Uncontested Market Space and Make the Competition Irrelevant.
Osterwalder & al. Business model generation: a handbook for visionaries, game changers, and challengers
Other course materials, teacher provides information in the beginning of course.
Materials provided by teacher.
Teaching methods
Active participation to contact lessons
Active participation to group work
Team working skills
Presentations
Analysis and writing a report
Individual assignments
Learning reflections
Exam schedules
Exam date will be clarified when the course starts
International connections
Learning in teams in interaction with others
Individual studying and information search
Self and peer evaluation
N.B. Attendance to onsite teaching is mandatory.
Completion alternatives
N/A
Student workload
- Contact lessons
- Learning circles & teamwork meetings
- Pre-assignment
- Group work
- Individual work
- Exam
- Report
Note the pre-assignment! See Its for instructions of pre-assignment.
Altogether 135 hours of student work.
Note course rules about using AI!
The course includes tasks where AI can be used, for example brainstorming new ideas or finding information.
It is not allowed to copy-paste AI generated text, you must write the content in your own words. Always indicate the use of AI in the references.
Misuse of AI can lead to fraud proceedings.
Tasks where AI may not be used will be indicated separately in tasks instructions.
Further information
Contact the teachers by email:
Maria Välivirta Havia (maria.valivirtahavia@turkuamk.fi)
Ella Jalo (ella.jalo@turkuamk.fi)