Business and Marketing (5 cr)
Code: TE00CN83-3005
General information
Enrollment
14.12.2024 - 12.01.2025
Timing
13.01.2025 - 20.05.2025
Number of ECTS credits allocated
5 op
Mode of delivery
Contact teaching
Unit
Engineering and Business
Campus
Kupittaa Campus
Teaching languages
- English
Degree programmes
- Degree Programme in Industrial Management and Engineering
Teachers
- Monica Tamminen
Groups
-
PIMEK24
-
PIMEK25Industrial Management and Engineering K2024
- 13.01.2025 12:00 - 15:00, Business and Marketing TE00CN83-3005
- 20.01.2025 12:00 - 15:00, Business and Marketing TE00CN83-3005
- 27.01.2025 12:00 - 15:00, Business and Marketing TE00CN83-3005
- 03.02.2025 12:00 - 15:00, Business and Marketing TE00CN83-3005
- 10.02.2025 12:00 - 15:00, Business and Marketing TE00CN83-3005
- 24.02.2025 12:00 - 15:00, Business and Marketing TE00CN83-3005
- 03.03.2025 12:00 - 15:00, Business and Marketing TE00CN83-3005
- 10.03.2025 12:00 - 15:00, Business and Marketing TE00CN83-3005
- 17.03.2025 12:00 - 15:00, Business and Marketing TE00CN83-3005
- 24.03.2025 12:00 - 15:00, Business and Marketing TE00CN83-3005
- 31.03.2025 12:00 - 15:00, Business and Marketing TE00CN83-3005
- 07.04.2025 12:00 - 15:00, Business and Marketing TE00CN83-3005
- 14.04.2025 12:00 - 15:00, Business and Marketing TE00CN83-3005
- 28.04.2025 12:00 - 15:00, Business and Marketing TE00CN83-3005
Objective
The student can describe the requirements for a successful business. The student can communicate goals of a business to various interest groups of a business. The student is able to establish a marketing plan to reach customers. The student can describe a business idea.
Content
Business environment
Business planning
Business operations
Entrepreneurship
Marketing and marketing tools
Sales
Materials
Material provided by the teacher or acquired by the student.
Exam: materials in Its Learning (provided by teacher).
Teaching methods
Exam, Active Learning, Team Learning.
Exam schedules
The student has right to three exams. Those exam dates are:
1. 7th of April EDU 2067
2. 14th of April EDU 2067
3. 28th of April EDU 2067
International connections
CDIO, Peer Learning.
Business Idea development to concept (Conceive and Develop part of the CDIO framework of Engineering Education Initiative).
Sustainability: one question that needs to be included in business idea development.
Completion alternatives
Does not exist.
Student workload
Assignments (both spoken and written tasks) include different forms of reporting.
135 h ( 5 op)
lectures 42 h
individual and group work 115 h
Content scheduling
The study module is implemented in English.
Much of the work will be done in groups and consists of contact sessions, group work, workshops and reporting. Assessment based on exam and activity.
Business Planning:
- Business Idea (competition, markets and Industry development)
- Business Model
Marketing Planning:
- customers - customer groups, customer profiles, needs
- marketing plan (digital and traditional)
Further information
With email to the teacher monica.tamminen@turkuamk.fi. In the title, please, use the course name.
Evaluation scale
H-5
Assessment methods and criteria
Exam 75%
Business plan 25%
Active participation in group work and lectures (pass/fail). In order to pass the course the student needs to be present at least 50 % of the lectures and 75 % of the individual assignments must be return to its learning by the due date.
The student has not been active in group work and has not been present in the lectures. There are fundamental flaws in know-how, activity and deliverables.
Group work: dead line by 12:00
27.1 no group return
3.2 first version of groups business idea
10.2 first version of business model
24.2 markets
3.3
10.3
17.3
24,3
31.3,
7.4,
14,4 final business and marketing plan
Individual return dead line by 12:00
27.1 Essay on marketing and 10 business ideas with short description
3.2,
10.2
24.2
3.3
10.3
17.3
24,3
31.3, 7.4, 14,4
Assessment criteria, fail (0)
The whole course will be failed if
the exam is failed or
the group work is failed (if the student does not participate in group work - individual tasks or is not present in lectures - the individual will fail the the group work. Those who have actively contributed to the group work, will be graded).
If the group has not been able to produce a marketing and business plan including the required content by the due dates, students will fail the group work.
The student has not been active in group work and has not been present in the lectures. There are fundamental flaws in know-how, activity and deliverables.
COPYING/cheating in exam is not allowed and will result in rejection of the course and possibly other sanctions. Use of Artificial Intelligence is not allowed.
Assessment criteria, satisfactory (1-2)
Grade of the exam (75%).
The group is able to use business terms and basic theories when she/he is explaining his/her findings and observations. Can describe, classify and list. Outcome is descriptive, but does not include any reflection or insight (25%).
Assessment criteria, good (3-4)
Grade of the exam (75%).
The group understands the big picture and relationships and describes it using theory. Shows ability to apply some basic principles and is able to make combinations. Uses acquired materials (25%).
Assessment criteria, excellent (5)
Grade of the exam (75%).
The group is able to see and explain critical success factors of a company and an industry. Understands theory and can explain findings with theory. Can find areas of development and demonstrates ability to think critically. Can analyze causal relations with insights (25%)