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Business and Marketing (5 cr)

Code: TE00CN83-3005

General information


Enrollment

14.12.2024 - 12.01.2025

Timing

13.01.2025 - 20.05.2025

Number of ECTS credits allocated

5 op

Mode of delivery

Contact teaching

Unit

Engineering and Business

Campus

Kupittaa Campus

Teaching languages

  • English

Degree programmes

  • Degree Programme in Industrial Management and Engineering

Teachers

  • Monica Tamminen

Groups

  • PIMEK24
  • PIMEK25
    Industrial Management and Engineering K2024
  • 13.01.2025 12:00 - 15:00, Business and Marketing TE00CN83-3005
  • 20.01.2025 12:00 - 15:00, Business and Marketing TE00CN83-3005
  • 27.01.2025 12:00 - 15:00, Business and Marketing TE00CN83-3005
  • 03.02.2025 12:00 - 15:00, Business and Marketing TE00CN83-3005
  • 10.02.2025 12:00 - 15:00, Business and Marketing TE00CN83-3005
  • 24.02.2025 12:00 - 15:00, Business and Marketing TE00CN83-3005
  • 03.03.2025 12:00 - 15:00, Business and Marketing TE00CN83-3005
  • 10.03.2025 12:00 - 15:00, Business and Marketing TE00CN83-3005
  • 17.03.2025 12:00 - 15:00, Business and Marketing TE00CN83-3005
  • 24.03.2025 12:00 - 15:00, Business and Marketing TE00CN83-3005
  • 31.03.2025 12:00 - 15:00, Business and Marketing TE00CN83-3005
  • 07.04.2025 12:00 - 15:00, Business and Marketing TE00CN83-3005
  • 14.04.2025 12:00 - 15:00, Business and Marketing TE00CN83-3005
  • 28.04.2025 12:00 - 15:00, Business and Marketing TE00CN83-3005

Objective

The student can describe the requirements for a successful business. The student can communicate goals of a business to various interest groups of a business. The student is able to establish a marketing plan to reach customers. The student can describe a business idea.

Content

Business environment
Business planning
Business operations
Entrepreneurship
Marketing and marketing tools
Sales

Materials

Material provided by the teacher or acquired by the student.

Exam: materials in Its Learning (provided by teacher).

Teaching methods

Exam, Active Learning, Team Learning.

Exam schedules

The student has right to three exams. Those exam dates are:
1. 7th of April EDU 2067
2. 14th of April EDU 2067
3. 28th of April EDU 2067

International connections

CDIO, Peer Learning.

Business Idea development to concept (Conceive and Develop part of the CDIO framework of Engineering Education Initiative).

Sustainability: one question that needs to be included in business idea development.

Completion alternatives

Does not exist.

Student workload

Assignments (both spoken and written tasks) include different forms of reporting.

135 h ( 5 op)
lectures 42 h
individual and group work 115 h

Content scheduling

The study module is implemented in English.

Much of the work will be done in groups and consists of contact sessions, group work, workshops and reporting. Assessment based on exam and activity.

Business Planning:
- Business Idea (competition, markets and Industry development)
- Business Model

Marketing Planning:
- customers - customer groups, customer profiles, needs
- marketing plan (digital and traditional)

Further information

With email to the teacher monica.tamminen@turkuamk.fi. In the title, please, use the course name.

Evaluation scale

H-5

Assessment methods and criteria

Exam 75%
Business plan 25%

Active participation in group work and lectures (pass/fail). In order to pass the course the student needs to be present at least 50 % of the lectures and 75 % of the individual assignments must be return to its learning by the due date.

The student has not been active in group work and has not been present in the lectures. There are fundamental flaws in know-how, activity and deliverables.

Group work: dead line by 12:00
27.1 no group return
3.2 first version of groups business idea
10.2 first version of business model
24.2 markets
3.3
10.3
17.3
24,3
31.3,
7.4,
14,4 final business and marketing plan

Individual return dead line by 12:00
27.1 Essay on marketing and 10 business ideas with short description
3.2,
10.2
24.2
3.3
10.3
17.3
24,3
31.3, 7.4, 14,4

Assessment criteria, fail (0)

The whole course will be failed if
the exam is failed or
the group work is failed (if the student does not participate in group work - individual tasks or is not present in lectures - the individual will fail the the group work. Those who have actively contributed to the group work, will be graded).

If the group has not been able to produce a marketing and business plan including the required content by the due dates, students will fail the group work.

The student has not been active in group work and has not been present in the lectures. There are fundamental flaws in know-how, activity and deliverables.

COPYING/cheating in exam is not allowed and will result in rejection of the course and possibly other sanctions. Use of Artificial Intelligence is not allowed.

Assessment criteria, satisfactory (1-2)

Grade of the exam (75%).

The group is able to use business terms and basic theories when she/he is explaining his/her findings and observations. Can describe, classify and list. Outcome is descriptive, but does not include any reflection or insight (25%).

Assessment criteria, good (3-4)

Grade of the exam (75%).

The group understands the big picture and relationships and describes it using theory. Shows ability to apply some basic principles and is able to make combinations. Uses acquired materials (25%).

Assessment criteria, excellent (5)

Grade of the exam (75%).

The group is able to see and explain critical success factors of a company and an industry. Understands theory and can explain findings with theory. Can find areas of development and demonstrates ability to think critically. Can analyze causal relations with insights (25%)