Internet marketing (3 cr)
Code: C-02472-LT00CF80-3012
General information
- Enrollment
- 11.11.2024 - 15.01.2025
- Registration for the implementation has ended.
- Timing
- 10.02.2025 - 25.05.2025
- Implementation has ended.
- Number of ECTS credits allocated
- 3 cr
- Local portion
- 3 cr
- Mode of delivery
- Blended learning
- Institution
- Seinäjoki University of Applied Sciences, SeAMK Seinäjoki, Frami
- Teaching languages
- Finnish
- Seats
- 0 - 10
- Course
- C-02472-LT00CF80
Evaluation scale
1-5
Objective
Students are able to explain the most important forms of web (online) marketing. They will be able to promote business online using a variety of channels, e.g. search, social, video, e-mail, and display.
Content
- Definitions and terminology - Internet marketing strategy - Websites - Foundations of analytics - Search engine optimization - Search and display marketing - Social media marketing - Video marketing - Email marketing - Content marketing - Mobile marketing
Materials
Provided by the teacher, online-material (including Google Digital Garage)
Teaching methods
Individual assignments online, peer-reviews
Student workload
3 x 27h = 81h studying
Evaluation methods and criteria
Completing all course assignments with approved grade.
Qualifications
Information and Communication Technology