Introduction to Digital Selling (1 cr)

Evaluation scale

Pass/Fail

Content scheduling

Content is divided into four different sections

Objective

This course provides an introduction into digital sales. During this online course student will get an overview of different areas of digital selling including social selling, using buyer personas and organizing online sales meetings. After completing the course student • will have a basic understanding what digital sales consists of • know how to set and measure goals in digital sales • know how to use buyer personas • understand how to create value in online world • describe the basic steps on customer journey • know how to organize an online sales meeting

Content

This course will cover the next six topics: • Introduction to digital selling • How to you set goals and track process in digital sales? • How can you use buyer personas in digital sales? • How do you help and create value to customers instead of pushing? • How do you convert leads into customers? • How do you do selling 100% online?

Location and time

1.8.2024-31.8.2025, independet, self-paced studying in Moodle

Materials

Online materials are listed in the course Moodle.

Teaching methods

Videos, reading materials and online materials

Employer connections

No special working life co-operation

Exam schedules

No spesific dates, exams or re-takes. The course needs to be completed on 31.8.2025 at the latest.

International connections

You can choose to do the course in English or in Finnish. You can choose the language in Moodle. We encourage international students with some Finnish skills that you can also do the course in Finnish.

Completion alternatives

No alternative ways to complete the course

Student workload

It should take around 24h to complete the course