Marketing in practice (5 cr)
Code: C-02631-KUVI1-3009
General information
- Enrollment
- 01.04.2024 - 23.05.2025
- Registration for the implementation has ended.
- Timing
- 01.06.2025 - 31.07.2025
- Implementation is running.
- Number of ECTS credits allocated
- 5 cr
- Local portion
- 5 cr
- Mode of delivery
- Blended learning
- Institution
- HUMAK University of Applied Sciences, Paikkaan sitomaton
- Teaching languages
- Finnish
- Seats
- 0 - 50
- Course
- C-02631-KUVI1
Evaluation scale
0-5
Objective
Students - are familiar with the different channels of marketing and digital marketing and know how they are utilized - understand the characteristics, significance, possibilities and practices of marketing within their professional field - can draft a marketing plan and understand the cost structure of the measures - can plan and implement marketing - can draft a marketing plan and understand the cost structure of the measures
Methods of completion
Contact teaching Online teaching Project
Methods of completion
Osallistumalla opintojaksolle Opinnollistamalla Hankkeessa
Content
- basics of marketing: marketing channels, marketing planning, international marketing, ethics of marketing, digital marketing, social media marketing - marketing project
Materials
Kirjallisuus Artikkelit Blogit Videot Podcastit
Teaching methods
Itsenäinen työskentely verkkoalustan avulla. Aloituswebinaari, mikä tallennetaan verkkoalustalle.
Pedagogic approaches and sustainable development
Opintojakso sisältää myös kansainvälistä markkinointia. Opintojakson voi opinnollistaa sopivilla kansainvälisen markkinoinnin työtehtävillä.
Student workload
Opintojakson laajuus on 5 op, mikä vastaa 135 tuntia opiskelijan työtä.