Branding and sales skills (5 cr)
Code: C-02631-KUVI3-3009
General information
- Enrollment
- 02.12.2025 - 31.12.2025
- Registration for introductions has not started yet. Registration starts :startDate
- Timing
- 01.01.2026 - 31.05.2026
- The implementation has not yet started.
- Number of ECTS credits allocated
- 5 cr
- Local portion
- 5 cr
- Mode of delivery
- Blended learning
- Institution
- HUMAK University of Applied Sciences, Paikkaan sitomaton
- Teaching languages
- Finnish
- Seats
- 1 - 20
- Course
- C-02631-KUVI3
Evaluation scale
0-5
Objective
Students - understand the significance, impact and premises of a brand - are familiar with the basic principles and practices of sales and advocacy - know how to act in negotiation and sales situations - can utilize digital communication channels from the sales perspective.
Methods of completion
Contact teaching Online teaching Project
Methods of completion
Content
Content
- introduction to branding, image marketing and advocacy - basics of sales and interaction competence - brand management, risk management, crisis communication - sales situations, negotiation skills and sales closure - business collaboration project - making a social media video from a sales perspective
Materials
Kirjallisuus Artikkelit Blogit Videot Podcastit
Teaching methods
Verkko-opetus Itsenäinen työskentely Opetusmenetelminä itsenäinen työskentely, ryhmätyöt, webinaarit.
Employer connections
Tämän opintojakson voi opinnollistaa, mikäli työtehtävät vastaavat opintojakson sisältöjä ja tavoitteita.
Student workload
1 op=27h/opiskelua