Airline Operations and Management (5 cr)

Evaluation scale

H-5

Objective

The implementation aims at developing students’ ability to build a holistic view of airline key commercial units activity functions. After a successful participation of the course the participant should have proficiency in recognising real-life airline commercial business functions and assess their impact on airline business considerations. The course aims at building up insight in airlines professional expectation through: *The ability to recognise processes between airline business stakeholders. *Interpreting airline business concepts and drivers such as strategic considerations, market management, pricing, network planning, and sustainability application *Enhance students’ ability to cultivate strategic thinking and articulate functions in different airline business models. *Assess airline key unit functions and their intent in context of airline management *Applying KPIs impact considerations on airline route and O&D performance *Articulating and creating a Commercial Business Plan formulation for positioning an airline in its market(s)

Methods of completion

The airline operations and management include considerations from key internal stakeholder aspects. This implementation will develop your ability to link cooperation aspects between key business units, and help you to recognise the importance of cooperation and information flow, avoiding silo thinking pitfalls. After successfully finalising the course, you walk away with ability for strategic evaluation, critical thinking, and a mindset for business approach assessment.

Content

Example of potential exercises Ex Video watch +discussion paper Ex Business model presentation through a matrix Ex SWOT/PESTEL/Strategy considerations + Annual statement read Ex Quizz + Pricing Structure creation Ex Network & Route Performance Evaluation Ex Media Plan assessment Ex Why a particular Alliance? Ex Sustainability in Airline Business Ex PoS Budgeting Plan

Materials

Instructors´ own material Book and/or academic articles Companies´ web portals Relevant media, news agencies, quality press, etc. Social networking tools Industry related reports and statistics Data from H-H provided statistical databases Course literature (specified sections according to session theme)