Digital Customer Experience Development (5 cr)
Code: C-10065-LY00FG24-3002
General information
- Enrollment
-
11.11.2024 - 05.01.2025
Registration for the implementation has ended.
- Timing
-
17.03.2025 - 28.04.2025
Implementation has ended.
- Number of ECTS credits allocated
- 5 cr
- Institution
- Metropolia University of Applied Sciences, Leiritie 1
- Teaching languages
- Finnish
- Seats
- 0 - 5
- Course
- C-10065-LY00FG24
Evaluation scale
0-5
Content scheduling
Pls see Course Programme on Oma
Objective
On completion the course the student understands the impact of digital customer experience (DCX) for competitive advantage and the role of customer experiences as part of the corporate culture. The student knows how to use agile customer driven research methods and is familiar with digital service channels, tools, solutions, platforms and production. The student is able to plan and produce online value and automated digital processes. The student knows how to measure and track digital customer experiences.
Content
* Digital customer experience development and competitive advantage * Excellent customer experiences as part of the corporate culture * Agile customer driven research methods * Digital service channels, tools, solutions and platforms * Planning and creating online value * Producing automated digital processes and AI
Location and time
Online/Zoom pls see Course Programme on Oma
Materials
• Zoom ja video/ppt materials • HubSpot Academy manuals and videos • Digital Marketing Excellence, Dave Chaffey, PR Smith, 7th edition, 2023 (also as an ebook) • Korkiakoski Kari, Asiakaskokemus ja henkilöstökokemus, Alma, 2019 (also as an ebook) • Curedale, Robert, Service Design, Process & Methods (not as an ebook) • Stickdorn, Marc, This is service design methods (also as an ebook) • Stickdorn, Marc, This is service design doing (also as an ebook) • Digital Customer Experience Engineering : Strategies for Creating Effective Digital Experiences Wiedenhofer Lars, Apress L. P. 2021(also as an ebook)
Teaching methods
Online/Zoom lectures and workshops Development plans/video presention( teams 1-3 students) Peer revies / individual assignment
Employer connections
NA
Exam schedules
NA
International connections
NA
Completion alternatives
NA
Student workload
20 hrs lectures 115 hrs teamwork/individual work
Qualifications
Completed higher education degree (Bachelor level)