Instagram as a Marketing Tool (5 op)

Arviointiasteikko

Hyväksytty/Hylätty

Sisällön jaksotus

Up to Student her-/himself.

Osaamistavoitteet

- What is Instagram and where it came from - Basic functionality - Instagram stories and IGTV - Mastering Hastags - Nonprofit, local markets, international markets - Content BluePrint - Daily actions checklist - Supporteam buildup - Copywrites - Engagement triggers - Contents & freebies - Direct sell in Instagram - User Generated contens, campaigns that has multiple steps - Advertising - Agency help & influencers

Sisältö

The content of the course is divided into 19 lessons (tabs). After each lesson, there is a quiz that must be completed before the tab for the next lesson appears. You can continue to the next lesson by answering correctly at least 50% of the given quiz questions or you have tried to take the quiz twice.

Aika ja paikka

Online in Metropolia's Moodle environment.

Oppimateriaalit

N/A

Opetusmenetelmät

100% online (Self-Study) course which can be done in own pace. The content of the course is divided into 19 lessons (tabs). After each lesson, there is a quiz that must be completed before the tab for the next lesson appears. You can continue to the next lesson by answering correctly at least 50% of the given quiz questions or you have tried to take the quiz twice.

Harjoittelu- ja työelämäyhteistyö

N/A

Tenttien ajankohdat ja uusintamahdollisuudet

Online.

Pedagogiset toimintatavat ja kestävä kehitys

N/A

Toteutuksen valinnaiset suoritustavat

N/A

Opiskelijan ajankäyttö ja kuormitus

Up to Student her-/himself.

Arviointimenetelmät ja arvioinnin perusteet

Pass after all lessons has been completed successfully and the Final test has been passed. The lessons are studied in order. When a lesson is studied, the next lesson opens. At the end of each lesson is a rehearse quiz. The passing score of the quiz is 50%, and it can be tried twice. Final Test Minimum passing score for the test is 50%. If not achieved, you have to retake the test. Retake limit is 3.