Instagram as a Marketing Tool (5 cr)
Code: C-10065-TT00EU89-3158
General information
- Enrollment
- 26.03.2025 - 31.12.2025
- Registration for the implementation has begun.
- Timing
- 26.03.2025 - 31.12.2026
- Implementation is running.
- Number of ECTS credits allocated
- 5 cr
- Local portion
- 5 cr
- Mode of delivery
- Blended learning
- Institution
- Metropolia University of Applied Sciences, Karaportti 2
- Teaching languages
- English
- Seats
- 0 - 500
- Course
- C-10065-TT00EU89
Evaluation scale
Hyväksytty/Hylätty
Content scheduling
Up to Student her-/himself.
Objective
- What is Instagram and where it came from - Basic functionality - Instagram stories and IGTV - Mastering Hastags - Nonprofit, local markets, international markets - Content BluePrint - Daily actions checklist - Supporteam buildup - Copywrites - Engagement triggers - Contents & freebies - Direct sell in Instagram - User Generated contens, campaigns that has multiple steps - Advertising - Agency help & influencers
Content
The content of the course is divided into 19 lessons (tabs). After each lesson, there is a quiz that must be completed before the tab for the next lesson appears. You can continue to the next lesson by answering correctly at least 50% of the given quiz questions or you have tried to take the quiz twice.
Location and time
Online in Metropolia's Moodle environment.
Materials
N/A
Teaching methods
100% online (Self-Study) course which can be done in own pace. The content of the course is divided into 19 lessons (tabs). After each lesson, there is a quiz that must be completed before the tab for the next lesson appears. You can continue to the next lesson by answering correctly at least 50% of the given quiz questions or you have tried to take the quiz twice.
Employer connections
N/A
Exam schedules
Online.
Pedagogic approaches and sustainable development
N/A
Completion alternatives
N/A
Student workload
Up to Student her-/himself.
Evaluation methods and criteria
Pass after all lessons has been completed successfully and the Final test has been passed. The lessons are studied in order. When a lesson is studied, the next lesson opens. At the end of each lesson is a rehearse quiz. The passing score of the quiz is 50%, and it can be tried twice. Final Test Minimum passing score for the test is 50%. If not achieved, you have to retake the test. Retake limit is 3.