Instagram as a Marketing Tool (5 cr)

Materials

N/A

realization.endDate

31.12.2626

Evaluation methods and criteria

Pass after all lessons has been completed successfully and the Final test has been passed. The lessons are studied in order. When a lesson is studied, the next lesson opens. At the end of each lesson is a rehearse quiz. The passing score of the quiz is 50%, and it can be tried twice. Final Test Minimum passing score for the test is 50%. If not achieved, you have to retake the test. Retake limit is 3.

Student workload

Up to Student her-/himself.

Evaluation scale

Hyväksytty/Hylätty

Content scheduling

Up to Student her-/himself.

Exam schedules

Online.

International connections

N/A

Teaching methods

100% online (Self-Study) course which can be done in own pace. The content of the course is divided into 19 lessons (tabs). After each lesson, there is a quiz that must be completed before the tab for the next lesson appears. You can continue to the next lesson by answering correctly at least 50% of the given quiz questions or you have tried to take the quiz twice.

Further information

ENROLMENTS Open UAS Student via hakija työpöytä https://hakija.oma.metropolia.fi/ METROPOLIA Degree student Go to: https://moodle.metropolia.fi/course/view.php?id=3591 Enrolment key: Insta-k2021s

realization.enrollmentOngoing

boolean

Completion alternatives

N/A

realization.maxSeats

500

University

Metropolia University of Applied Sciences, Karaportti 2

Employer connections

N/A

Teacher in charge

Janne Salonen

Location and time

Online in Metropolia's Moodle environment.

realization.startDate

26.03.2525

Objective

- What is Instagram and where it came from - Basic functionality - Instagram stories and IGTV - Mastering Hastags - Nonprofit, local markets, international markets - Content BluePrint - Daily actions checklist - Supporteam buildup - Copywrites - Engagement triggers - Contents & freebies - Direct sell in Instagram - User Generated contens, campaigns that has multiple steps - Advertising - Agency help & influencers

Content

The content of the course is divided into 19 lessons (tabs). After each lesson, there is a quiz that must be completed before the tab for the next lesson appears. You can continue to the next lesson by answering correctly at least 50% of the given quiz questions or you have tried to take the quiz twice.

courseUnit.toTranslate

boolean

courseUnit.languageValidated

boolean

courseUnit.toContentValidation

boolean

courseUnit.contentValidated

boolean

Assessment criteria, approved/failed

Complete a final exam (answer correctly min. 50% of the given questions) Evaluation: Approved / Fail

courseUnit.code

C-10065-TT00EU89

courseUnit.name

Instagram as a Marketing Tool

courseUnit.type

COURSE_UNIT

courseUnit.minCredits

5

courseUnit.maxCredits

5