E-business and digital processes in the hotel and accommodation industry (5 cr)
Code: C-10126-AL00CB94-3004
General information
- Enrollment
- 18.03.2025 - 21.04.2025
- Registration for the implementation has ended.
- Timing
- 01.05.2025 - 17.08.2025
- Implementation is running.
- Number of ECTS credits allocated
- 5 cr
- Local portion
- 5 cr
- Mode of delivery
- Blended learning
- Institution
- LAB University of Applied Sciences, Verkkokampus
- Teaching languages
- Finnish
- Seats
- 0 - 25
- Course
- C-10126-AL00CB94
Evaluation scale
1-5
Content scheduling
The course provides an overview of the digital systems and processes in hospitality industry. Student will learn about the digital guest journey mapping and familiarize with the possibilities in different kinds of digital platforms and services.
Objective
Students knows: - how to work with the common hotel and restaurant electronic sales and distribution channels - the principles of modern digital commerce - how to guide, familiarize and update the use of digital content - the laws of digital communication
Location and time
Online lectures and coaching in May. Independent studying from June to August. Lecture recordings will be added to the learning platform.
Materials
The studying materials presented at the learning platform
Teaching methods
Online lectures 13.5. 12:00-15:00 and 27.5. 12:00-15:00 Independent studying and assignments in the interactive Howspace -learning platform.
Pedagogic approaches and sustainable development
Howspace -learning platform is used for this course. Log in -email to the platform will be sent to the students before the course starts. Online lectures via Zoom.
Completion alternatives
There are no optional ways to complete the course.
Student workload
All course materials and assignments will be presented in May. Assignments' deadline is 17th of August 2025.
Evaluation methods and criteria
The Final Report will be evaluated on a scale of 0-5. Other assignments are evaluated accepted/failed.