Sales and marketing (5 op)
Toteutuksen tunnus: KH00CM32-3001
Toteutuksen perustiedot
- Ilmoittautumisaika
-
01.06.2023 - 05.09.2023
Ilmoittautuminen toteutukselle on päättynyt.
- Ajoitus
-
05.09.2023 - 05.12.2023
Toteutus on päättynyt.
- Opintopistemäärä
- 5 op
- Lähiosuus
- 5 op
- Toteutustapa
- Lähiopetus
- Yksikkö
- Tekniikka ja liiketoiminta
- Opetuskielet
- englanti
- Paikat
- 0 - 20
- Koulutus
- Liiketalouden koulutus
- Opettajat
- Mikko Niskanen
- Opintojakso
- KH00CM32
Arviointiasteikko
H-5
Sisällön jaksotus
Preliminary schedule, subject to changes.
This course is intended to the students of the AVORAK23-group. Others are allowed to participate, if there are free places on the course after the AVORAK23 -students have been enrolled (maximum amount of students is 20). The additional students are accepted in the order of their enrollment.
5.9.23 Customers
12.9.23 Marketing environment. Environment levels.
19.9.23 PESTLE analysis
3.10.23 4P & Marketing mix. Product and product development
24.10.23 Place: Diversified, centralized, intense, selective or exclusive distribution channel, vertical and horizontal integration, assortment and selection,
7.11.23 Pricing
21.11.23 Promotion: Sales promotion and Public relations
28.11.23 Advertising
5.12.23 Sales
12.12.2023 End of course
Tavoitteet
Student is able to
- use basic terminology related to sales and marketing
- define the factors behind the customer´s buying behavior and offer additional value to the customer
- describe the phases of the sales process and use customer-oriented practices
- understand role of sales and marketing for the business
Oppimateriaalit
In ItsLearning
Opetusmenetelmät
Contact learning, reading and writing short essays
Tenttien ajankohdat ja uusintamahdollisuudet
No exam
Opiskelijan ajankäyttö ja kuormitus
Course 5 cr = 134 hr
- Contact learning 9 x 2 hr = 18 hr
- Reading and individual work (writing) 116 hr
Lisätiedot
ItsLearning