Digital MarketingLaajuus (15 cr)
Code: KH00BG97
Credits
15 op
Objective
Student understands the concept of multi channel marketing. S/he knows how to manage marketing and customers in digital environment and can apply the skills in various situations.
Content
Digital business environment
Search engine optimization
Creating action on the web site
Functional web site
Building networks in digital environment
Enrollment
02.12.2023 - 10.03.2024
Timing
01.01.2024 - 31.05.2024
Number of ECTS credits allocated
5 - 15
Mode of delivery
Contact teaching
Unit
Engineering and Business
Campus
Kupittaa Campus
Teaching languages
- Finnish
Seats
0 - 45
Degree programmes
- Degree Programme in Business
Teachers
- Marita Nummi-Wikström
- Kaisa Aaltonen
Groups
-
PLIITS22BAPLIITS22BA
Objective
Student understands the concept of multi channel marketing. S/he knows how to manage marketing and customers in digital environment and can apply the skills in various situations.
Content
Digital business environment
Search engine optimization
Creating action on the web site
Functional web site
Building networks in digital environment
Evaluation scale
H-5
Enrollment
04.12.2022 - 28.02.2023
Timing
03.01.2023 - 30.12.2023
Number of ECTS credits allocated
5 - 15
Mode of delivery
Contact teaching
Campus
Lemminkäisenkatu
Teaching languages
- Finnish
Degree programmes
- Degree Programme in Business
Teachers
- Maria Välivirta Havia
- Päivi Killström
- Leena Lemola
Groups
-
PLIITS21baPLIITS21ba
Objective
Student understands the concept of multi channel marketing. S/he knows how to manage marketing and customers in digital environment and can apply the skills in various situations.
Content
Digital business environment
Search engine optimization
Creating action on the web site
Functional web site
Building networks in digital environment
Evaluation scale
H-5
Enrollment
02.12.2021 - 28.10.2022
Timing
01.01.2022 - 02.01.2023
Number of ECTS credits allocated
5 - 15
Mode of delivery
Contact teaching
Campus
Lemminkäisenkatu
Teaching languages
- Finnish
Seats
0 - 60
Degree programmes
- Degree Programme in Business
Teachers
- Marita Nummi-Wikström
- Arto Manninen
- Kari Juhala
Groups
-
PLIITS20baPLIITS20ba
Objective
Student understands the concept of multi channel marketing. S/he knows how to manage marketing and customers in digital environment and can apply the skills in various situations.
Content
Digital business environment
Search engine optimization
Creating action on the web site
Functional web site
Building networks in digital environment
Evaluation scale
H-5
Timing
02.08.2021 - 31.07.2022
Number of ECTS credits allocated
5 - 15
Mode of delivery
Contact teaching
Campus
Lemminkäisenkatu
Teaching languages
- Finnish
Degree programmes
- Degree Programme in Business
Teachers
- Marianne Renvall
Groups
-
MyAkatemia
Objective
Student understands the concept of multi channel marketing. S/he knows how to manage marketing and customers in digital environment and can apply the skills in various situations.
Content
Digital business environment
Search engine optimization
Creating action on the web site
Functional web site
Building networks in digital environment
Evaluation scale
H-5
Enrollment
02.12.2020 - 30.05.2021
Timing
01.01.2021 - 31.12.2022
Number of ECTS credits allocated
5 - 15
Mode of delivery
Contact teaching
Unit
Engineering and Business
Campus
Kupittaa Campus
Teaching languages
- Finnish
Degree programmes
- Degree Programme in Business
Teachers
- Kai Schleutker
- Maria Välivirta Havia
- Päivi Killström
Groups
-
PLIITS19BAPLIITS19BA
Objective
Student understands the concept of multi channel marketing. S/he knows how to manage marketing and customers in digital environment and can apply the skills in various situations.
Content
Digital business environment
Search engine optimization
Creating action on the web site
Functional web site
Building networks in digital environment
Evaluation scale
H-5