Study Guide

Descriptions

The objective of the Degree Programme in Professional Sales is to train multi-skilled professionals and developers for versatile tasks in sales, businesses and industry. The focus of studies is in BtoB sales and selling demanding specialist services.

STRUCTURE OF THE STUDIES

In the basic studies, the student gets familiar with the basics of sales and business. The studies also help to develop the communications and language skills necessary in the field, as well as team work, project work and networking skills. Student also gets familiar with economical principles.

In centre of the studies is sales process, which contains the theoretical framework of sales, sales techniques and systems as well as training the sales skills in practice. The professional studies deepen the student’s skills in the business operating environment and core skill areas: expert sales in multi professional sales processes, sales management and sales development.

The studies are complemented by the thesis, where the students apply their previously learned knowledge and skills. The thesis can be a development or research project made on a working life commission. In addition to the growth of one’s own expertise, the purpose of the thesis is to benefit the organization.

FURTHER STUDIES

Master level studies in universities and universities of applied sciences.
After the Bachelor’s degree from a university of applied sciences, it is also possible to continue in Master level degree programmes in foreign higher education institutions.

University of applied sciences offers opportunities for continuing education in specialisation studies, apprenticeship-type continuing education, and working life-based continuing education. If a student completes a Master’s degree in a university of applied sciences, they can receive an opportunity for further education in scientific or arts-related further studies in universities.

Objective

The objective is to improve student's skill to grow and develop business specially from the sales' perspective.

Development

Studying in the programme is student- centered and working-life oriented. The student takes responsibility and an active role in the learning process and the teacher’s role is to support him/her in reaching the objectives.

Further information

Assessment scale is 1-5 or accepted/failed. Versatile aspects and methods are used in assessment. Peer assessment and self assessment are used in addition to assessment carried out by the teacher or the commissioner of a project. Assessment criteria of a course is given in the course implementation plan. Assessment may be based on exams, tasks, assignments or large projects. Sometimes the object of assessment may be the team, e.g. how well they managed a project together.