Business Models and MarketingLaajuus (5 op)
Tunnus: KH00CE20
Laajuus
5 op
Osaamistavoitteet
After completing the course the student is able to
- define the business models and operations of an enterprise
- define the role of marketing planning and leadership
- assess and utilize the immaterial and material resources in marketing
Sisältö
Methods of assessing the business models
- Disciplines of marketing management
- Marketing planning process
- Role of immaterial resources in marketing
Ilmoittautumisaika
01.06.2024 - 01.09.2024
Ajoitus
01.09.2024 - 10.11.2024
Opintopistemäärä
5 op
Toteutustapa
Lähiopetus
Yksikkö
Tekniikka ja liiketoiminta
Toimipiste
Kupittaan kampus
Opetuskielet
- Suomi
Koulutus
- Liiketalouden koulutus
Opettaja
- Marianne Renvall
Ryhmät
-
PLIITS22BOMPLIITS22BOM
Tavoitteet
After completing the course the student is able to
- define the business models and operations of an enterprise
- define the role of marketing planning and leadership
- assess and utilize the immaterial and material resources in marketing
Sisältö
Methods of assessing the business models
- Disciplines of marketing management
- Marketing planning process
- Role of immaterial resources in marketing
Arviointiasteikko
H-5