Consumer Behaviour and ConsumptionLaajuus (5 cr)
Code: KH00BV03
Credits
5 op
Objective
After this course, the student will be able to
- describe and understand the internal and external factors that shape consumer behaviour and consuming;
- define and understand the basic concepts and theories about consumer behaviour and consumer culture;
- recognize and analyze information about consumers and consuming;
- recognize and envision future trends;
- interpret and apply consumer knowledge when making marketing decisions.
Content
Introduction to consumer behaviour, consumption and consumer culture
Consumer identities, values and lifestyle
Consumers as decision-makers
Consumers and their social groups
Culture and consumer behaviour
Consumption and cultural differences
Enrollment
02.07.2023 - 08.09.2023
Timing
01.08.2023 - 31.01.2024
Number of ECTS credits allocated
5 op
Mode of delivery
Contact teaching
Unit
Engineering and Business
Campus
Lemminkäisenkatu
Teaching languages
- English
Degree programmes
- Degree Programme in Business
Teachers
- Krista Holopainen
Scheduling groups
- Ryhmä 1 (Size: 35. Open UAS: 0.)
- Ryhmä 2 (Size: 35. Open UAS: 0.)
Groups
-
PLIITS21marPLIITS21mar
Small groups
- 1
- 2
Objective
After this course, the student will be able to
- describe and understand the internal and external factors that shape consumer behaviour and consuming;
- define and understand the basic concepts and theories about consumer behaviour and consumer culture;
- recognize and analyze information about consumers and consuming;
- recognize and envision future trends;
- interpret and apply consumer knowledge when making marketing decisions.
Content
Introduction to consumer behaviour, consumption and consumer culture
Consumer identities, values and lifestyle
Consumers as decision-makers
Consumers and their social groups
Culture and consumer behaviour
Consumption and cultural differences
Materials
Lecture slides and other materials will be shared in Itslearning.
Teaching methods
Contact teaching; individual and group assignments; learning checks; learning diary.
Student workload
5 ECTS equals about 135 hours of work. This work consist of lectures, assignments, studying independently and writing the learning diary.
Content scheduling
Contents:
- Introduction to consumer behaviour, consumption and consumer culture.
- Perception and meaning.
- Consumer motivation, values and lifestyles.
- Consumers as decision-makers.
- Consumers and their social groups.
- Culture and consumer behaviour.
2023 there will be TWO study groups: morning group A and afternoon group B. There will be max. 35 students per each group.
You should choose your group (A or B) when you assign to the course.
Further information
The contents of the course, assignments, instructions etc. are presented more thoroughly on the first lecture.
Evaluation scale
H-5
Assessment methods and criteria
Assessment will be based on learning checks, assignment(s), learning diary, returning given tasks in time and following the instructions, and participating lectures.
Also, to pass the course ALL the following conditions must be met:
1) Participation rate must be at least 70%.
2) At least 70 % of the total of learning checks and/or assignments are passed.
3) Reflective report about course contents is returned and passed.
Enrollment
01.12.2022 - 08.02.2023
Timing
25.01.2023 - 27.04.2023
Number of ECTS credits allocated
5 op
Mode of delivery
Contact teaching
Campus
Lemminkäisenkatu
Teaching languages
- English
Degree programmes
- Degree Programme in Business
Teachers
- Krista Holopainen
Groups
-
MODEntrepreneurshipAndSales1Entrepreneurship and Sales - Module 1
-
Vaihtos22YrmyVaihtos22Yrmy
Objective
After this course, the student will be able to
- describe and understand the internal and external factors that shape consumer behaviour and consuming;
- define and understand the basic concepts and theories about consumer behaviour and consumer culture;
- recognize and analyze information about consumers and consuming;
- recognize and envision future trends;
- interpret and apply consumer knowledge when making marketing decisions.
Content
Introduction to consumer behaviour, consumption and consumer culture
Consumer identities, values and lifestyle
Consumers as decision-makers
Consumers and their social groups
Culture and consumer behaviour
Consumption and cultural differences
Materials
Lecture slides and other materials will be shared in Itslearning.
Teaching methods
Contact teaching ONSITE ONLY; individual and group assignments; learning checks; reflective report.
Student workload
5 ECTS equals about 135 hours of work. This work consist of lectures, assignments, studying independently and writing the learning diary.
Content scheduling
Contents:
- Introduction to consumer behaviour, consumption and consumer culture.
- Perception and meaning.
- Consumer motivation, values and lifestyles.
- Consumers as decision-makers.
- Consumers and their social groups.
- Culture and consumer behaviour.
Further information
The contents of the course, assignments, instructions etc. are presented more thoroughly on the first lecture.
Evaluation scale
H-5
Assessment methods and criteria
Assessment will be based on learning checks, assignment(s), learning diary, returning given tasks in time and following the instructions, and participating lectures.
Also, to pass the course ALL the following conditions must be met:
1) Participation rate must be at least 70%.
2) At least 70 % of the total of learning checks and/or assignments are passed.
3) Reflective report about course contents is returned and passed.
Enrollment
01.06.2022 - 15.09.2022
Timing
29.08.2022 - 31.01.2023
Number of ECTS credits allocated
5 op
Mode of delivery
Contact teaching
Campus
Kupittaa Campus
Teaching languages
- English
Degree programmes
- Degree Programme in Business
Teachers
- Krista Holopainen
Scheduling groups
- Ryhmä A (Size: 35. Open UAS: 0.)
- Ryhmä B (Size: 35. Open UAS: 0.)
Groups
-
PLIITS20marPLIITS20mar
Small groups
Objective
After this course, the student will be able to
- describe and understand the internal and external factors that shape consumer behaviour and consuming;
- define and understand the basic concepts and theories about consumer behaviour and consumer culture;
- recognize and analyze information about consumers and consuming;
- recognize and envision future trends;
- interpret and apply consumer knowledge when making marketing decisions.
Content
Introduction to consumer behaviour, consumption and consumer culture
Consumer identities, values and lifestyle
Consumers as decision-makers
Consumers and their social groups
Culture and consumer behaviour
Consumption and cultural differences
Materials
Lecture slides and other materials will be shared in Itslearning.
Teaching methods
Contact teaching; individual and group assignments; learning checks; learning diary.
Student workload
5 ECTS equals about 135 hours of work. This work consist of lectures, assignments, studying independently and writing the learning diary.
Content scheduling
Contents:
- Introduction to consumer behaviour, consumption and consumer culture.
- Perception and meaning.
- Consumer motivation, values and lifestyles.
- Consumers as decision-makers.
- Consumers and their social groups.
- Culture and consumer behaviour.
2022 there will be two study groups, max. 35 students per each.
Group A:
08.09.2022 09.00 - 12.00
22.09.2022 09.00 - 12.00
06.10.2022 09.00 - 12.00
27.10.2022 09.00 - 12.00
10.11.2022 09.00 - 12.00
24.11.2022 09.00 - 12.00
08.12.2022 09.00 - 12.00
Group B:
08.09.2022 14.00 - 17.00
22.09.2022 14.00 - 17.00
29.09.2022 09.00 - 12.00 !!!
13.10.2022 09.00 - 12.00 !!!
10.11.2022 13.00 - 16.00
24.11.2022 14.00 - 17.00
08.12.2022 14.00 - 17.00
Further information
The contents of the course, assignments, instructions etc. are presented more thoroughly on the first lecture.
Evaluation scale
H-5
Assessment methods and criteria
Assessment will be based on learning checks, assignment(s), learning diary, returning given tasks in time and following the instructions, and participating lectures.
Also, to pass the course ALL the following conditions must be met:
1) Participation rate must be at least 70%.
2) At least 70 % of the total of learning checks and/or assignments are passed.
3) Reflective report about course contents is returned and passed.
Enrollment
01.12.2021 - 26.01.2022
Timing
12.01.2022 - 20.04.2022
Number of ECTS credits allocated
5 op
Mode of delivery
Contact teaching
Campus
Lemminkäisenkatu
Teaching languages
- English
Seats
0 - 35
Degree programmes
- Degree Programme in Business
Teachers
- Krista Holopainen
Groups
-
Vaihtos21YrmyVaihtos21Yrmy
-
MODEntrepreneurshipAndSales1Entrepreneurship and Sales - Module 1
Objective
After this course, the student will be able to
- describe and understand the internal and external factors that shape consumer behaviour and consuming;
- define and understand the basic concepts and theories about consumer behaviour and consumer culture;
- recognize and analyze information about consumers and consuming;
- recognize and envision future trends;
- interpret and apply consumer knowledge when making marketing decisions.
Content
Introduction to consumer behaviour, consumption and consumer culture
Consumer identities, values and lifestyle
Consumers as decision-makers
Consumers and their social groups
Culture and consumer behaviour
Consumption and cultural differences
Materials
Lecture slides and other materials will be shared in Itslearning.
Teaching methods
Contact teaching; individual and group assignments (pre-, post- and during lectures); learning checks; learning diary.
Student workload
5 ECTS equals about 135 hours of work. This work consist of lectures, pre- and post-assignments, studying independently and writing the learning diary.
Content scheduling
Contents:
- Introduction to consumer behaviour, consumption and consumer culture.
- Perception and meaning.
- Consumer motivation, values and lifestyles.
- Consumers as decision-makers.
- Consumers and their social groups.
- Culture and consumer behaviour.
Further information
The contents of the course, assignments, instructions etc. are presented more thoroughly on the first lecture.
Evaluation scale
H-5
Assessment methods and criteria
Assessment will be based on learning checks, assignment(s), learning diary, returning given tasks in time and following the instructions, and participating lectures.
Also, to pass the course ALL the following conditions must be met:
1) Participation rate must be at least 70%.
2) At least 70 % of the total of learning checks and assignments are passed.
3) Reflective report about course contents is returned and passed.
Enrollment
01.06.2021 - 30.09.2021
Timing
25.08.2021 - 31.01.2022
Number of ECTS credits allocated
5 op
Mode of delivery
Contact teaching
Campus
Lemminkäisenkatu
Teaching languages
- English
Seats
0 - 48
Degree programmes
- Degree Programme in Business
Teachers
- Krista Holopainen
Groups
-
PLIITS19MAR-APLIITS19MAR-A
-
PLIITS19MAR-BPLIITS19MAR-B
Objective
After this course, the student will be able to
- describe and understand the internal and external factors that shape consumer behaviour and consuming;
- define and understand the basic concepts and theories about consumer behaviour and consumer culture;
- recognize and analyze information about consumers and consuming;
- recognize and envision future trends;
- interpret and apply consumer knowledge when making marketing decisions.
Content
Introduction to consumer behaviour, consumption and consumer culture
Consumer identities, values and lifestyle
Consumers as decision-makers
Consumers and their social groups
Culture and consumer behaviour
Consumption and cultural differences
Materials
Lecture slides and other materials will be shared in Itslearning.
Teaching methods
Contact teaching; individual and group assignments (pre-, post- and during lectures); learning checks; learning diary.
Student workload
5 ECTS equals about 135 hours of work. This work consist of lectures, pre- and post-assignments, studying independently and writing the learning diary.
Content scheduling
Contents:
- Introduction to consumer behaviour, consumption and consumer culture.
- Perception and meaning.
- Consumer motivation, values and lifestyles.
- Consumers as decision-makers.
- Consumers and their social groups.
- Culture and consumer behaviour.
Further information
The contents of the course, assignments, instructions etc. are presented more thoroughly on the first lecture.
Evaluation scale
H-5
Assessment methods and criteria
Assessment will be based on learning checks, assignment(s), learning diary, returning given tasks in time and following the instructions, and participating lectures.
Also, to pass the course ALL the following conditions must be met:
1) Participation rate must be at least 70%.
2) At least 70 % of the total of learning checks and assignments are passed.
3) Reflective report about course contents is returned and passed.