Market ResearchLaajuus (10 cr)
Code: 3011662
Credits
10 op
Objective
Student is able to
- plan market research
- select suitable research methods and use them
- select suitable information acquisition methods
- interpret market information, analyze market information, and interpret the results of the analysis.
Content
Research plan
Methods, tools, and information sources for market research
Interpretation, analysis, and use of market information
Enrollment
02.07.2023 - 11.09.2023
Timing
11.09.2023 - 03.11.2023
Number of ECTS credits allocated
5 op
RDI portion
2 op
Mode of delivery
Contact teaching
Unit
Engineering and Business
Campus
Lemminkäisenkatu
Teaching languages
- Finnish
Seats
15 - 40
Degree programmes
- Degree Programme in Business
Teachers
- Riikka Kulmala
Groups
-
PLIITS21marPLIITS21mar
Objective
Student is able to
- plan market research
- select suitable research methods and use them
- select suitable information acquisition methods
- interpret market information, analyze market information, and interpret the results of the analysis.
Content
Research plan
Methods, tools, and information sources for market research
Interpretation, analysis, and use of market information
Location and time
Fall semester 2018, Lemminkäisenkatu, Turku.
Materials
Course material is available in ITSlearning environment.
Teaching methods
Lectures, exercises, group work, and real-world marketing research project.
Exam schedules
The date of the exam will be determined in the end of the course.
International connections
Lectures, exercises and practical marketing research project.
Completion alternatives
No alternative ways.
Student workload
A marketing research project combined with the lectures and exercises. Student's effort 5cr.
Content scheduling
The basics of marketing research
- The role and uses of marketing research
- The marketing research process
- Different types of marketing research
- Surveys, their design and analysis
- The most common challenges and sources of errors in marketing research
- Analysis and reporting of results
- Practical execution of marketing research
Evaluation scale
H-5
Assessment methods and criteria
Activity during the course, exercises, marketing research project, and exam. The exam is 1/3, exercises and activitty 1/3, and marketing research project 1/3 of the evaluation. All parts have to be acceptably done in order to pass the course. The language, style, and structure of reports and returned answers are important part of the evaluation.
Assessment criteria, fail (0)
Missing parts of the course. No ability to apply the contents of the course.
Assessment criteria, satisfactory (1-2)
Passed exercises, exam and project.
Assessment criteria, good (3-4)
Better than passed exercises, exam, and project work. Ability to plan activities and utilize marketing research concepts and practices.
Assessment criteria, excellent (5)
Shown ability to manage and apply marketing research methods.
Enrollment
02.07.2023 - 17.09.2023
Timing
01.08.2023 - 31.12.2023
Number of ECTS credits allocated
5 op
Mode of delivery
Contact teaching
Unit
Engineering and Business
Campus
Lemminkäisenkatu
Teaching languages
- Finnish
Degree programmes
- Degree Programme in Business
Teachers
- Jarmo Ahonen
Groups
-
PLIITS21marPLIITS21mar
Objective
Student is able to
- plan market research
- select suitable research methods and use them
- select suitable information acquisition methods
- interpret market information, analyze market information, and interpret the results of the analysis.
Content
Research plan
Methods, tools, and information sources for market research
Interpretation, analysis, and use of market information
Location and time
Fall semester 2018, Lemminkäisenkatu, Turku.
Materials
Will be defined during the course.
Teaching methods
Lectures, exercises, and real-world marketing research project for external organization.
Exam schedules
The date of the exam will be determined during the course. There will be 1-2 exam re-takes.
International connections
Lectures, exercises and practical marketing research project.
Completion alternatives
No alternative ways.
Student workload
A marketing research project combined with the lectures and exercises. Student's effort 5cr.
Content scheduling
The basics of marketing research
- The role and uses of marketing research
- The marketing research process
- Different types of marketing research
- Surveys, their design and analysis
- The most common challenges and sources of errors in marketing research
- Analysis and reporting of results
- Practical execution of marketing research
Evaluation scale
H-5
Assessment methods and criteria
Activity during the course, exercises, marketing research project, and exam. The exam is 1/3, exercises and activitty 1/3, and marketing research project 1/3 of the evaluation. All parts have to be acceptably done in order to pass the course. The language, style, and structure of reports and returned answers are important part of the evaluation.
Assessment criteria, fail (0)
Missing parts of the course. No ability to apply the contents of the course.
Assessment criteria, satisfactory (1-2)
Passed exercises, exam and project.
Assessment criteria, good (3-4)
Better than passed exercises, exam, and project work. Ability to plan activities and utilize marketing research concepts and practices.
Assessment criteria, excellent (5)
Shown ability to manage and apply marketing research methods.
Enrollment
02.07.2022 - 09.09.2022
Timing
05.09.2022 - 11.11.2022
Number of ECTS credits allocated
5 op
Mode of delivery
Contact teaching
Campus
Lemminkäisenkatu
Teaching languages
- Finnish
Degree programmes
- Degree Programme in Business
Teachers
- Riikka Kulmala
Groups
-
PLIITS20marPLIITS20mar
Objective
Student is able to
- plan market research
- select suitable research methods and use them
- select suitable information acquisition methods
- interpret market information, analyze market information, and interpret the results of the analysis.
Content
Research plan
Methods, tools, and information sources for market research
Interpretation, analysis, and use of market information
Location and time
Fall semester 2018, Lemminkäisenkatu, Turku.
Materials
Course material is available in ITSlearning environment.
Teaching methods
Lectures, exercises, group work, and real-world marketing research project for external organization.
Exam schedules
The date of the exam will be determined in the end of the course.
International connections
Lectures, exercises and practical marketing research project.
Completion alternatives
No alternative ways.
Student workload
A marketing research project combined with the lectures and exercises. Student's effort 5cr.
Content scheduling
The basics of marketing research
- The role and uses of marketing research
- The marketing research process
- Different types of marketing research
- Surveys, their design and analysis
- The most common challenges and sources of errors in marketing research
- Analysis and reporting of results
- Practical execution of marketing research
Evaluation scale
H-5
Assessment methods and criteria
Activity during the course, exercises, marketing research project, and exam. The exam is 1/3, exercises and activitty 1/3, and marketing research project 1/3 of the evaluation. All parts have to be acceptably done in order to pass the course. The language, style, and structure of reports and returned answers are important part of the evaluation.
Assessment criteria, fail (0)
Missing parts of the course. No ability to apply the contents of the course.
Assessment criteria, satisfactory (1-2)
Passed exercises, exam and project.
Assessment criteria, good (3-4)
Better than passed exercises, exam, and project work. Ability to plan activities and utilize marketing research concepts and practices.
Assessment criteria, excellent (5)
Shown ability to manage and apply marketing research methods.
Enrollment
01.06.2022 - 05.09.2022
Timing
29.08.2022 - 16.12.2022
Number of ECTS credits allocated
5 op
Mode of delivery
Contact teaching
Campus
Kupittaa Campus
Teaching languages
- Finnish
Degree programmes
- Degree Programme in Business
Teachers
- Jarmo Ahonen
Groups
-
PLIITS20marPLIITS20mar
Objective
Student is able to
- plan market research
- select suitable research methods and use them
- select suitable information acquisition methods
- interpret market information, analyze market information, and interpret the results of the analysis.
Content
Research plan
Methods, tools, and information sources for market research
Interpretation, analysis, and use of market information
Location and time
Fall semester 2018, Lemminkäisenkatu, Turku.
Materials
Will be defined during the course.
Teaching methods
Lectures, exercises, and real-world marketing research project for external organization.
Exam schedules
The date of the exam will be determined during the course. There will be 1-2 exam re-takes.
International connections
Lectures, exercises and practical marketing research project.
Completion alternatives
No alternative ways.
Student workload
A marketing research project combined with the lectures and exercises. Student's effort 5cr.
Content scheduling
The basics of marketing research
- The role and uses of marketing research
- The marketing research process
- Different types of marketing research
- Surveys, their design and analysis
- The most common challenges and sources of errors in marketing research
- Analysis and reporting of results
- Practical execution of marketing research
Evaluation scale
H-5
Assessment methods and criteria
Activity during the course, exercises, marketing research project, and exam. The exam is 1/3, exercises and activitty 1/3, and marketing research project 1/3 of the evaluation. All parts have to be acceptably done in order to pass the course. The language, style, and structure of reports and returned answers are important part of the evaluation.
Assessment criteria, fail (0)
Missing parts of the course. No ability to apply the contents of the course.
Assessment criteria, satisfactory (1-2)
Passed exercises, exam and project.
Assessment criteria, good (3-4)
Better than passed exercises, exam, and project work. Ability to plan activities and utilize marketing research concepts and practices.
Assessment criteria, excellent (5)
Shown ability to manage and apply marketing research methods.
Enrollment
01.12.2021 - 28.02.2022
Timing
28.02.2022 - 16.05.2022
Number of ECTS credits allocated
5 op
Mode of delivery
Contact teaching
Campus
Lemminkäisenkatu
Teaching languages
- Finnish
Degree programmes
- Degree Programme in Business
Teachers
- Riikka Kulmala
Groups
-
PLIITS19MARPLIITS19mar
Objective
Student is able to
- plan market research
- select suitable research methods and use them
- select suitable information acquisition methods
- interpret market information, analyze market information, and interpret the results of the analysis.
Content
Research plan
Methods, tools, and information sources for market research
Interpretation, analysis, and use of market information
Location and time
Fall semester 2018, Lemminkäisenkatu, Turku.
Materials
Course material is available in ITSlearning environment.
Teaching methods
Lectures, exercises, group work, and real-world marketing research project for external organization.
Exam schedules
The date of the exam will be determined in the end of the course.
International connections
Lectures, exercises and practical marketing research project.
Completion alternatives
No alternative ways.
Student workload
A marketing research project combined with the lectures and exercises. Student's effort 5cr.
Content scheduling
The basics of marketing research
- The role and uses of marketing research
- The marketing research process
- Different types of marketing research
- Surveys, their design and analysis
- The most common challenges and sources of errors in marketing research
- Analysis and reporting of results
- Practical execution of marketing research
Evaluation scale
H-5
Assessment methods and criteria
Activity during the course, exercises, marketing research project, and exam. The exam is 1/3, exercises and activitty 1/3, and marketing research project 1/3 of the evaluation. All parts have to be acceptably done in order to pass the course. The language, style, and structure of reports and returned answers are important part of the evaluation.
Assessment criteria, fail (0)
Missing parts of the course. No ability to apply the contents of the course.
Assessment criteria, satisfactory (1-2)
Passed exercises, exam and project.
Assessment criteria, good (3-4)
Better than passed exercises, exam, and project work. Ability to plan activities and utilize marketing research concepts and practices.
Assessment criteria, excellent (5)
Shown ability to manage and apply marketing research methods.