Study Guide

Objective

Having completed the course, the student is able to
- develop profitable, customer oriented and innovative solutions
- apply product and service differentiation as a competitive edge
- apply product development process models in practice.

Content

- Product and product development as competitive edge
- Customer needs and competitive situation as a basis for product development
- Using product development process models

Materials

- Tuulaniemi, J. (2011): Palvelumuotoilu. https://turkuamk.finna.fi/Record/turkuamk_electronic.992997637205970
- Materials of the reading circles
- Materials given by teacher
- Independent information search.

Exam schedules

At the end of the course, a multiple-choice exam in Itslearning. The exam is open for a week and you can use the course materials whilst taking the exam.

International connections

- Lectures, reading circles, workshops
- Learning and study materials
- Assignments and presentations
- Exercises in the workshops.

Completion alternatives

There are no alternative ways to complete the course.

Student workload

135 h consisting of :
- reading literature and book circle
- lectures
- group works and peer evaluation
- individual assignment (essay)
- presentations
- exam

Content scheduling

During the course, the student learns the basics of customer-oriented development methods.

As a group, students plan innovative solutions to everyday problems. Students present their solutions and receive feedback (peer feedback, teacher feedback).

After completing the course, the student:
- knows how to use various customer-oriented tools in the development of a new service/product
- can prepare a project plan
- can design presentation material
- knows how to prepare an effective presentation
- can work as a member of a group.

Evaluation scale

H-5

Assessment methods and criteria

The overall grade consists of group and individual assignments, peer evaluation and active participation in joint meetings.

All assignments must be completed in order to pass the course.

Returning assignments late affects the evaluation.

Phase 1 of the project plan 20%
Phase 2 of the project plan 30%
Individual assignment 20%
Multiple choice exam 10%
Active participation 20%

Assessment criteria, fail (0)

The student does not participate in teaching and doing assignments.
Not all assignments have been returned or completed successfully.

Assessment criteria, satisfactory (1-2)

Student
- understands the role of innovation and development in business
- identifies the stages of the development process
- owns the basic skills of service and product development
- can prepare comprehensible presentation material about the new service/product.

The student is present at joint meetings, but does not participate in the discussion during classes.
All tasks have been returned, but they have clear shortcomings and the outputs remain at a very general level.

Assessment criteria, good (3-4)

Student
- understands the role of innovations and the different phases in business
- knows how to apply development methods in practice
- knows how to develop innovative solutions for market needs
- knows how to consider and act in active interaction with customers when planning a new service/product
- can present a new service/product.

The student is present at joint meetings and participates in the discussion during classes.
Student plays an active role in assignments and presentations.
All tasks have been returned on time according to the instructions. The outputs are clear, justified and contain source material.

Assessment criteria, excellent (5)

Student
- understands the role of innovations and the different phases in business
- knows how to apply development methods in practice
- knows how to develop innovative solutions for market needs
- knows how to consider and act in active interaction with customers when planning a new service/product
- can present a new service/product impressively
- works in an active role in the group.

The student is present at joint meetings and actively participates in the discussion during classes.
Students play a strong role in productions and performances.
The student knows how to apply the learning material to practical work.
All tasks have been returned according to the instructions.
The products are professionally made with good justification and show the ability to combine versatile source material and own reflection.

Objective

Having completed the course, the student is able to
- develop profitable, customer oriented and innovative solutions
- apply product and service differentiation as a competitive edge
- apply product development process models in practice.

Content

- Product and product development as competitive edge
- Customer needs and competitive situation as a basis for product development
- Using product development process models

Materials

- Stickdorn, M. (2018) This is service design doing : applying service design in the real world : a practitioner's handbook . You can find the e-book at Turku UAS library:
https://turkuamk.finna.fi/Record/turkuamk_electronic.995629406605970
- Materials of the reading circles
- Materials given by teacher
- Independent information search.

Exam schedules

At the end of the course, a multiple-choice exam in Itslearning. The exam is open for a week and you can use the course materials whilst taking the exam.

International connections

- Lectures, reading circles, workshops
- Learning and study materials
- Assignments and presentations
- Exercises in the workshops.

Completion alternatives

There are no alternative ways to complete the course.

Student workload

135 h consisting of :
- reading literature and book circle
- lectures
- group works and peer evaluation
- individual assignment (essay)
- presentations
- exam

Content scheduling

During the course, the student learns the basics of customer-oriented development methods.

As a group, students plan innovative solutions to everyday problems. Students present their solutions and receive feedback (peer feedback, teacher feedback).

After completing the course, the student:
- knows how to use various customer-oriented tools in the development of a new service/product
- can prepare a project plan
- can design presentation material
- knows how to prepare an effective presentation
- can work as a member of a group.

Evaluation scale

H-5

Assessment methods and criteria

The overall grade consists of group and individual assignments, peer evaluation and active participation in joint meetings.

All assignments must be completed in order to pass the course.

Returning assignments late affects the evaluation.

Phase 1 of the project plan 20%
Phase 2 of the project plan 30%
Individual assignment 20%
Multiple choice exam 10%
Active participation 20%

Assessment criteria, fail (0)

The student does not participate in teaching and doing assignments.
Not all assignments have been returned or completed successfully.

Assessment criteria, satisfactory (1-2)

Student
- understands the role of innovation and development in business
- identifies the stages of the development process
- owns the basic skills of service and product development
- can prepare comprehensible presentation material about the new service/product.

The student is present at joint meetings, but does not participate in the discussion during classes.
All tasks have been returned, but they have clear shortcomings and the outputs remain at a very general level.

Assessment criteria, good (3-4)

Student
- understands the role of innovations and the different phases in business
- knows how to apply development methods in practice
- knows how to develop innovative solutions for market needs
- knows how to consider and act in active interaction with customers when planning a new service/product
- can present a new service/product.

The student is present at joint meetings and participates in the discussion during classes.
Student plays an active role in assignments and presentations.
All tasks have been returned on time according to the instructions. The outputs are clear, justified and contain source material.

Assessment criteria, excellent (5)

Student
- understands the role of innovations and the different phases in business
- knows how to apply development methods in practice
- knows how to develop innovative solutions for market needs
- knows how to consider and act in active interaction with customers when planning a new service/product
- can present a new service/product impressively
- works in an active role in the group.

The student is present at joint meetings and actively participates in the discussion during classes.
Students play a strong role in productions and performances.
The student knows how to apply the learning material to practical work.
All tasks have been returned according to the instructions.
The products are professionally made with good justification and show the ability to combine versatile source material and own reflection.

Objective

Having completed the course, the student is able to
- develop profitable, customer oriented and innovative solutions
- apply product and service differentiation as a competitive edge
- apply product development process models in practice.

Content

- Product and product development as competitive edge
- Customer needs and competitive situation as a basis for product development
- Using product development process models

Student workload

135 h consisting of :
-reading literature and book circle
-lectures
-group work
-presentations and pitch

Content scheduling

During the course, the students study the basic skills of product development. The students work in groups and produce a new innovative solution to problems of everyday life. The student groups make a project plan, and a marketing plan and present the new solution for peer and teacher evaluation.

After completing the course the student can:
- plan, design and document a new product/service according to a product development method or service design
- create a project plan and a marketing plan for the product/service
- design promotional materials
- present/pitch the outcomes
- act as a member of a project group.

Content:
- the role of product development in business operations
- product development methods
- implementation, management and presentation of a product development project
- the customer´s role in product development

Program in Optima.
Max 40 students.

Evaluation scale

H-5

Assessment criteria, fail (0)

The student has not completed all the outcomes of the course with approved grade.

Assessment criteria, satisfactory (1-2)

The student:
- recognizes the role of product development in business operations
- indentifies product development processes (project plan)
- shows basic understanding of planning marketing (marketing plan)
-can make un understandable presentation of the new service
-shows activity in the team work and course

Assessment criteria, good (3-4)

The student is able to implement the previous points as well as the following:
- apply the product development process methods in practice
- can develop profitable and innovative solutions according to the markets
-interacts actively with the customer in developing the new solution
-plans targeted marketing for the new service
-presents the outcomes and make impact on the listener
-shows great teamwork skills and activity in the team and the course

Assessment criteria, excellent (5)

The student is able to implement the previous points as well as the following:
-plays a crucial role in the product development team, acting for example project manager

Objective

Having completed the course, the student is able to
- develop profitable, customer oriented and innovative solutions
- apply product and service differentiation as a competitive edge
- apply product development process models in practice.

Content

- Product and product development as competitive edge
- Customer needs and competitive situation as a basis for product development
- Using product development process models

Materials

Trias de Bes, F. & Kotler, P. 2015. Winnig at Innovation: the A-to-F model, pp. 13 - 19 (see the scanned document in Itslearning)
Kotler, P., Bowen, J.T.& Baloglu, S. 2022. Marketing for Hospitality and Tourism. Eighth edition, pp. 32 - 38, 63 - 75, 188 - 199, 239 - 249, 259 - 267, 274 - 281 (see learning circle instructions), available at:
https://turkuamk.finna.fi/Record/turkuamk_electronic.995658891805970 (information about how to use an ebook: https://libguides.turkuamk.fi/e-kirjaopas/ulkomaisete-kirjapalvelut), instruction for ebooks käyttöohjeista: https://libguides.turkuamk.fi/e-kirjaopas/ulkomaisete-kirjapalvelut
Additionally some videos and blog texts about service design (see 3rd learning circle).


Key notes and other learning material in Itslearning
Additionally independent information seach needed to reach the objectives of the project (independent information search by the project teams)

Teaching methods

Innopeda (see below) as well as following learning approaches:
Flipped learning & active learning (see e.g. https://flippedlearning.org/wp-content/uploads/2016/07/FLIP_handout_FNL_Web.pdf).
Project-based learning (see e.g. https://www.youtube.com/watch?v=LMCZvGesRz8).

Exam schedules

Exam 31 March at 12.15, two retake possibilities to be announced later.

International connections

Studying at TUAS is based on #Innopeda, a learning method developed at TUAS. It is a learning approach based on experimentation, sharing knowledge and expertise and combining different perspectives. Innovation pedagogy is based on workplace orientation and cooperation, internationality, entrepreneurship and systemic thinking.

In the future, you will need not only professional skills, but also innovation competences. During the course you will be expected to actively practice creativity and initiative, but also critical thinking and the ability to work in teams and networks. See more: https://innopeda.turkuamk.fi/language/en/first-page/.

Student workload

Four learning circles and presentations
Project group work:
- project plan & summary of theoretical or practical knowledge needed (cf. learning circle instructions, especially following: "list the aspects which you think you have to take into account when working later with the project", be prepared to search for some additional theoretical or practical knowledge needed in the project)
- project report & pitch for the project client
Exam, self and peer evaluation


Turku UAS uses ECTS credits measuring workload in courses. One ECTS credit is equal to 27 hours of student work. 5 credits = 135hrs of student work ( totally 15 weeks => 9 hrs per week on average)
Contact hours: 44hrs on Thursdays
Independent/remote work: learning circle, project team work, online tutoring, preparing for the exam etc. 91hrs

Content scheduling

Reading tasks (remote or in class) & discussions, key notes
Four learning circles (given learning material & preparing presentation in small groups; working remote and in class)
Project group work (project plan, project report & pitch/presentation to the project client; working remote and in class)
Exam, feedback discussion, self & peer review

Timetable:
Thursday afternoons there will be learning circle presentations and discussions as well as discussions on reading tasks, teacher key notes, project work, project tutoring, project presentations etc. Additionally there are online teacher tutoring on some Monday afternoons, when needed. The course is a mix of "classroom learning" and independent individual and team learning.
20 Jan 12 - 16, course information, getting to know each other, experiences on good products/services or on product/service development, reading task for next week
27 Jan 12 - 16, business model innovation (based on reading task), customer trends, learning circle information and instructions for the 1st learning circle process
3 Feb 12 - 16, 1st learning circle: presentations & discussions (customer orientation, buying behavior), tourism and leisure trends, instructions for the 2nd learning circle
10 Feb 12 - 16, 2nd learning circle: presentations and discussions (products and services), what is project based learning, project ideas, instructions for the 3rd learning circle
week 8 independent learning
17 Feb 12 - 16, 3rd learning circle: presentations and discussions (new product development), product development models, forming project groups & drafting project plans, instructions for home work: service design videos
3 Mar 12 - 16, service design approach and service design process model (discussion based on videos), finalizing project plans, instructions for the 4th learning circle
10 Mar 12 - 16, 4th learning circle: presentations and discussions (differentiation, segmentation, postioning, quality etc.), service design tools, project work
weeks 11 and 12: independent project work (e.g. idea generation, information search like reading relevant literature, benchmarking, meeting with the project client; creating customer understanding)
31 Mar 12 - 16, exam and after that project work
7 Apr12 - 16, short (10 min. per group) interim project presentations, discussion on project outputs for the project client, project work & tutoring
14 Apr 12 - 16, project work, tutoring
21 Apr 12 - 16, project presentations, deadline for written project reports for the project clients

On Mondays teacher tutoring available online (TEAMS), when needed (pls researve an appointment per email)
7 Feb 12 - 14 (e.g. questions regarding learning circle)
14 Feb 12 - 14 (e.g. questions regarding project work)
28 Feb 12 - 14 (e.g. questions regarding project plan)
7 Mar 12 - 14 (e.g. project tutoring)
28 Mar 12 - 14 (e.g. project tutoring)
11 Apr 12 - 14 (e.g. questions regarding project outputs)
Late April/early May remote work if needed: finalizing the project outputs for the client after teacher comments, self and peer review, feedback discussion, deadline to be announced later.

Evaluation scale

H-5

Assessment methods and criteria

Turku UAS grades courses on a scale from 0–5; 5 = excellent, 4 good, 3 = good, 2 = satisfactory, 1 = satisfactory, F = fail.

Objects for assessment:
Four learning circles and presentations, pass/fail
Project group work:
-project plan & summary of theoretical knowledge 25 %, scale 1 - 5
-project report & pitch 50 %, scale 1 - 5
Exam 25 %, scale 1 - 5

Assessment criteria, fail (0)

The student has not completed all the outcomes of the course with approved grade.

Assessment criteria, satisfactory (1-2)

1:
Project: The student/project group acts independently, but not completely according to the curriculum targets. The learning materials and teacher feedback are poorly utilized. The project plan is superficial, the knowledge basis one-sided and its application is insufficient with regard to the project commission. Own ideation, research or development activities are inadequate.The presentation of the project outcome and own conclusions are weak and some of the project targets are not reached.
The output does not contain much critical thinking and the usefullness of the output is low for the project client.
Exam: about 50 % of maximum points.

Assessment criteria, good (3-4)

3:
Project: The student/project group takes initiative, is to some extent innovative, dialogic, critical and utilizes the learning materials and chosen development process model as well as teacher feedback. The project plan, utilization of the theoretical knowledge basis and own ideation and research/development activities are to some extent versatile and suited for the project targets.The conclusions are mainly presented in a logical and clear manner, some own reflections are included. The final report is understandable and contains exploitable suggestions for the project client.
Exam: about 70 % of maximum points.

Assessment criteria, excellent (5)

5:
Project: The student/group utilizes the entire group’s resources and competence in a creditable manner to achieve or even exceed the project targets. Based on relevant theoretical knowledge on product development process model(s) and own research/development activities the student/group can analyse different solution alternatives critically and can structure the output in a harmonious entity, taking the different viewpoints into account. The student/group has received feedback in a constructive manner and utilized the feedback during the project work. The group’s working is dialogic and it develops all participants’ competence and know-how. The output is clearly beneficial for the project commissioner.
Exam: 90 - 100 % of maximum points.