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Buying and Selling ProcessLaajuus (5 cr)

Code: KH00CS12

Credits

5 op

Objective

After completing the course, the student will be able to:
- implement the different stages of the sales process in a customer-oriented way.
- analyse the customer's buying behaviour and buying processes.
- use CRM as a sales support tool.

Content

- Stages of the buying and selling process
- CRM as a sales support tool
- Telemarketing basics
- Developing sales with the help of the company case study

Enrollment

01.12.2024 - 12.01.2025

Timing

01.01.2025 - 31.07.2025

Number of ECTS credits allocated

5 op

Mode of delivery

Contact teaching

Unit

Engineering and Business

Campus

Salo IoT Campus

Teaching languages
  • Finnish
Seats

0 - 45

Degree programmes
  • Degree Programme in Business
Teachers
  • TELI4 Virtuaalihenkilö YRMY
Groups
  • MLIISK24

Objective

After completing the course, the student will be able to:
- implement the different stages of the sales process in a customer-oriented way.
- analyse the customer's buying behaviour and buying processes.
- use CRM as a sales support tool.

Content

- Stages of the buying and selling process
- CRM as a sales support tool
- Telemarketing basics
- Developing sales with the help of the company case study

Evaluation scale

H-5