CRM and Calculation of the TendersLaajuus (5 cr)
Course unit code: 3101115
General information
- Credits
- 5 cr
- Teaching language
- Finnish
Objective
In the Customer Relationship Management (CRM), successful acquisition and retention of profitable customers, integrative channel and partnership management, and analytical data management are among the most essential topics. Students can use calculation methods which are related to business to business sales and are able to do a pricing model for a product or service.
Content
- CRM
- Pricing
- Calculation models
- Calculation methods