Digital Marketing and SalesLaajuus (5 cr)

Objective

Student
- understands key terminology and indicators in the field
- knows how to use digital marketing to develop the marketing and sales of a company and can apply what he/she has learned in practice.
- The student knows the importance of search engine optimization and knows how to plan measures to increase the number of website visitors and engagement
- knows the basics of web analytics.

Content

- Digital marketing terminology
- Smarketing thinking
- Google Analytics 4, basics
- Search engine optimization (SEO): website analysis and development suggestions
- a search ad campaign planning: targeting, pricing, copy