Mikko Niskanen
Philip T. Kotler & Gary Armstrong: Principles of Marketing. 17th Global Edition.
Bergström, Seija & Leppänen, Arja: Yrityksen asiakasmarkkinointi. Edita.
Books are used as background material.
Other is in the ItsLearning
Independent study
Familiarity with literature and other material
Contact teaching and groupwork
Each group work presentation is assessed on a scale of 0, 1-5
The weekly plans are evaluated as failed or accepted. All must be accepted.
The whole marketing plan (returned in the end of the course) is evaluated on a scale of 0, 1-5
The average of the evaluations of the presentations make 60% of the final grade
The whole marketing plan makes 40& of the final grade.
Finnish
09.01.2023 - 17.03.2023
02.12.2022 - 16.01.2023
Liiketalous (not translated)
Degree Programme in Professional Sales, Degree Programme in Business
Lemminkäisenkatu
H-5
No exam, Assessment based on group performance
Independent studies, lectures, online exercies, group works, and project based learning.
36 hours: lections and group presentations (2x2h/week)
63 hours: studying course materials and individual planning
36 hours: Study team work
Student is able to
- use basic terminology related to sales and marketing
- define the factors behind the customer´s buying behavior and offer additional value to the customer
- describe the phases of the sales process and use customer-oriented practices
- understand role of sales and marketing for the business
- 2h for the whole course once a week
- 2h of group presentations in small groups on a weekly basis
The work is completely incomplete or incorrect
Things were dealt with in a concise, list-based way and did not fully care about the task
Contradiction and inconsistency
Totally incomplete reasoning
The main content was raised somewhat well
Little or no irrelevant material
There is no noticeable personal reflection on things
There is little justification
Written work clear
Important main content presented very comprehensively
The matter has been described and evaluated from several different points of view, making very extensive use of existing source material
Presented reflections, arguments, own views and conclusions in a very rich, comprehensive and consistent way
Written work very clear and logical
Mikko Niskanen
Philip T. Kotler & Gary Armstrong: Principles of Marketing. 17th Global Edition.
Bergström, Seija & Leppänen, Arja: Yrityksen asiakasmarkkinointi. Edita.
Books are used as background material.
Other is in the ItsLearning
Independent study
Familiarity with literature and other material
Contact teaching and groupworks
Each group work presentation is assessed on a scale of 0, 1-5
The weekly plans are evaluated as failed or accepted. All must be accepted.
The whole marketing plan (returned in the end of the course) is evaluated on a scale of 0, 1-5
The average of the evaluations of the presentations make 60% of the final grade
The whole marketing plan makes 40& of the final grade.
Finnish
09.01.2023 - 17.03.2023
01.12.2022 - 16.01.2023
Liiketalous (not translated)
Degree Programme in Professional Sales, Degree Programme in Business
Lemminkäisenkatu
H-5
No exam, Assessment based on group performance
Independent studies, lectures, online exercies, group works, and project based learning.
36 hours: lections and group presentations (2x2h/week)
63 hours: studying course materials and individual planning
36 hours: Study team work
Student is able to
- use basic terminology related to sales and marketing
- define the factors behind the customer´s buying behavior and offer additional value to the customer
- describe the phases of the sales process and use customer-oriented practices
- understand role of sales and marketing for the business
- 2h for the whole course once a week,
- 2h of group presentations in small groups on a weekly basis
The work is completely incomplete or incorrect
Things were dealt with in a concise, list-based way and did not fully care about the task
Contradiction and inconsistency
Totally incomplete reasoning
The main content was raised somewhat well
Little or no irrelevant material
There is no noticeable personal reflection on things
There is little justification
Written work clear
Important main content presented very comprehensively
The matter has been described and evaluated from several different points of view, making very extensive use of existing source material
Presented reflections, arguments, own views and conclusions in a very rich, comprehensive and consistent way
Written work very clear and logical
Jaakko Haltia
Bergström S., Leppänen A.: "Yrityksen asiakasmarkkinointi".
Kotler P., Armstrong G.: Principles of marketing (not translated)
Independent study
Familiarity with literature and other material
Online teaching
Contact teaching
small group working
Each group work is assessed on a scale of 0, 1-5 or H
Arviointiasteikko H-5
Finnish
01.01.2023 - 10.05.2023
01.12.2022 - 15.01.2023
50 - 140
Liiketalous (not translated)
Jaakko Haltia (not translated)
Degree Programme in Professional Sales, Degree Programme in Business
Lemminkäisenkatu
1 credits
H-5
Itslearning (not translated)
Ei tenttiä (not translated)
Independent studies, lectures, online exercies, group works, and project based learning.
Reflektio
Markkinointisuunnitelma
Yhteensä 133 h per nuppi. (not translated)
Student is able to
- use basic terminology related to sales and marketing
- define the factors behind the customer´s buying behavior and offer additional value to the customer
- describe the phases of the sales process and use customer-oriented practices
- understand role of sales and marketing for the business
The timing will be confirmed when the schedules are completed, but tentatively
- 2h for the whole group once a week, for 9 weeks
- 2h of group presentations in small groups 3-4 times during study
The work is completely incomplete or incorrect
Things were dealt with in a concise, list-based way and did not fully care about the task
Contradiction and inconsistency
Totally incomplete reasoning
The main content was raised somewhat well
Little or no irrelevant material
There is no noticeable personal reflection on things
There is little justification
Written work clear
Important main content presented very comprehensively
The matter has been described and evaluated from several different points of view, making very extensive use of existing source material
Presented reflections, arguments, own views and conclusions in a very rich, comprehensive and consistent way
Written work very clear and logical