Measuring Persuasiveness and Quality (5 cr)
Code: KH00BJ43-3001
General information
- Enrollment
- 01.05.2020 - 14.09.2020
- Registration for the implementation has ended.
- Timing
- 07.09.2020 - 31.12.2020
- Implementation has ended.
- Number of ECTS credits allocated
- 5 cr
- Local portion
- 5 cr
- Mode of delivery
- Contact learning
- Unit
- Engineering and Business
- Teaching languages
- Finnish
- Degree programmes
- Master of Business Administration, Business Development
- Teachers
- Heli Aramo-Immonen
- Course
- KH00BJ43
No reservations found for realization KH00BJ43-3001!
Evaluation scale
H-5
Objective
After completing the course the student
- is able to measure the persuasiveness both quantitatively and qualitatively
- masters the concept of service quality
- knows the quality of different service indicators
- is able to evaluate the service quality with complementary indicators
Content
Course contents
- the concept of persuasiveness, the persuasiveness measurement standards
- quality concept
- quality indicators in libraries
- measuring quality / persuasiveness in practice, project plan
Qualifications
Basic business studies