Creativity and Innovativeness (5 cr)
Code: 3041234-3007
General information
- Enrollment
- 02.07.2022 - 18.09.2022
- Registration for the implementation has ended.
- Timing
- 13.09.2022 - 23.12.2022
- Implementation has ended.
- Number of ECTS credits allocated
- 5 cr
- Local portion
- 5 cr
- Mode of delivery
- Contact learning
- Unit
- Engineering and Business
- Campus
- Kupittaa Campus
- Teaching languages
- Finnish
- Teachers
- Marjo Kumpula
- Timo Linnossuo
- Groups
-
LIPATMODGlobalInternationalBusinessMOD Global International Business
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PTUTAS19APTUTAS19A
-
PTUTAS19BPTUTAS19B
-
PTUTAS20APTUTAS20A
-
PTUTAS20BPTUTAS20B
- Course
- 3041234
No reservations found for realization 3041234-3007!
Evaluation scale
H-5
Objective
Having completed the course, the student
- is able to apply creativity and innovation tools in marketing context
- can use different sources of innovation (internal and external) to detect and exploit opportunities
- can analyze and describe how innovative firms are changing business reality
- is able to explain the importance of product/service development and the people and factors involved in the development work.
Content
Creativity tools and idea management
Innovativeness and product /service development
Sources of innovation and innovativeness
Success and diffusion of innovations
Open innovation