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Creativity and Innovativeness (5 cr)

Code: 3041234-3007

General information


Enrollment
02.07.2022 - 18.09.2022
Registration for the implementation has ended.
Timing
13.09.2022 - 23.12.2022
Implementation has ended.
Number of ECTS credits allocated
5 cr
Local portion
5 cr
Mode of delivery
Contact learning
Unit
Engineering and Business
Campus
Kupittaa Campus
Teaching languages
Finnish
Teachers
Marjo Kumpula
Timo Linnossuo
Groups
LIPATMODGlobalInternationalBusiness
MOD Global International Business
PTUTAS19A
PTUTAS19A
PTUTAS19B
PTUTAS19B
PTUTAS20A
PTUTAS20A
PTUTAS20B
PTUTAS20B
Course
3041234
No reservations found for realization 3041234-3007!

Evaluation scale

H-5

Objective

Having completed the course, the student
- is able to apply creativity and innovation tools in marketing context
- can use different sources of innovation (internal and external) to detect and exploit opportunities
- can analyze and describe how innovative firms are changing business reality
- is able to explain the importance of product/service development and the people and factors involved in the development work.

Content

Creativity tools and idea management
Innovativeness and product /service development
Sources of innovation and innovativeness
Success and diffusion of innovations
Open innovation

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