Creativity and Innovativeness (5 op)
Toteutuksen tunnus: 3041234-3007
Toteutuksen perustiedot
Ilmoittautumisaika
02.07.2022 - 18.09.2022
Ajoitus
13.09.2022 - 23.12.2022
Opintopistemäärä
5 op
Toteutustapa
Lähiopetus
Yksikkö
Tekniikka ja liiketoiminta
Toimipiste
Kupittaan kampus
Opetuskielet
- Suomi
Opettaja
- Marjo Kumpula
- Timo Linnossuo
Ryhmät
-
PTUTAS19APTUTAS19A
-
PTUTAS19BPTUTAS19B
-
PTUTAS20APTUTAS20A
-
LIPATMODGlobalInternationalBusinessMOD Global International Business
-
PTUTAS20BPTUTAS20B
Tavoitteet
Having completed the course, the student
- is able to apply creativity and innovation tools in marketing context
- can use different sources of innovation (internal and external) to detect and exploit opportunities
- can analyze and describe how innovative firms are changing business reality
- is able to explain the importance of product/service development and the people and factors involved in the development work.
Sisältö
Creativity tools and idea management
Innovativeness and product /service development
Sources of innovation and innovativeness
Success and diffusion of innovations
Open innovation
Arviointiasteikko
H-5