Creativity and Innovativeness (5 cr)
Code: 3041234-3007
General information
Enrollment
02.07.2022 - 18.09.2022
Timing
13.09.2022 - 23.12.2022
Number of ECTS credits allocated
5 op
Mode of delivery
Contact teaching
Unit
Engineering and Business
Campus
Kupittaa Campus
Teaching languages
- Finnish
Teachers
- Marjo Kumpula
- Timo Linnossuo
Groups
-
PTUTAS19APTUTAS19A
-
PTUTAS19BPTUTAS19B
-
PTUTAS20APTUTAS20A
-
LIPATMODGlobalInternationalBusinessMOD Global International Business
-
PTUTAS20BPTUTAS20B
Objective
Having completed the course, the student
- is able to apply creativity and innovation tools in marketing context
- can use different sources of innovation (internal and external) to detect and exploit opportunities
- can analyze and describe how innovative firms are changing business reality
- is able to explain the importance of product/service development and the people and factors involved in the development work.
Content
Creativity tools and idea management
Innovativeness and product /service development
Sources of innovation and innovativeness
Success and diffusion of innovations
Open innovation
Evaluation scale
H-5